Haydee Fernandez

Associate Director, Customer Benchmarking & Recommendations at Cendyn


Haydee is a Certified Revenue Management Executive with 15 years of experience in maximizing hotel revenue. She devise actionable strategies and cultivate a culture of trust and continuous improvement of the revenue management process through new tools, methods and procedures. Haydee has helped teams and Directors of Revenue Strategy excel at Two Roads Hospitality and Commune Hotels & Resorts while under the direct mentorship of SVP of Revenue and Distribution, Kathleen Cullen, who researched and wrote the special report pertaining to the HSMAI CRME certification. Haydee has regional/global development experience and understanding of the competitive landscape includes extensive exposure to cross-cultural dynamics and international business practices through travels in Latin America, India, Asia, Europe and North America. Haydee is accurate, actionable and agile are the hallmarks of data insights that drive powerful results. Partnering with Operations, Property, Marketing, Sales and Revenue, she helps hotels evaluate progress, revenue generation, business development, data and cost/benefits analysis and organizational streamlining. Education, training and executive presentations that turn data into stories and outline “actionable” takeaways are a particular passion of Haydee. She personally conduct quarterly trainings across our Business Intelligence platforms for Revenue & Sales Teams that receive very positive feedback and ensure all audiences absorb the power of analytics tools. As a leader, Haydee focused on developing not only team members’ skill sets, but also their leadership, communication and confidence to help them more effectively gain buy-in for risk-taking strategies and accountability for driving profit.

980 N. Federal Highway
Suite 312
Boca Raton, FL 33432
United States
Phone: +1-561-515-6276


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