Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesContent Marketing
Unlimited Content, Unlimited Boredom?
Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Email marketing
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Lodging Industry
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Chatbots, Robotics & AI
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Content Marketing
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Nick Slavin
by Nick Slavin
2 October 2025CuracityContent Marketing
Email Is About to Become Your Most Important Customer Interface
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Guest Experience
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyContent Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
4 tips to using AI and not creating slop
Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Social Media
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
28 August 2025Soler & AssociatesContent Marketing
4 tips to using AI and not creating slop
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Email marketing
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Brand Marketing
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Content Marketing
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyContent Marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
How User-Generated Content Can Help Your Hotel (With Examples)
Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Sales & Marketing
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Nick Donaghy
by Nick Donaghy
4 August 2025GuestRevuContent Marketing
How User-Generated Content Can Help Your Hotel (With Examples)
Is AI Killing Your Hotel Sales?
Opinion

Is AI Killing Your Hotel Sales?

When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible?

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Search Marketing
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Susan Tucker
by Susan Tucker
28 July 2025Lure AgencyContent Marketing
Is AI Killing Your Hotel Sales?
Lighting Up Hospitality with AI
Opinion

Lighting Up Hospitality with AI

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Kirsten Mosco, CHDM
Kirsten Mosco, CHDM
Vice President of Media and Communications
Newport Hospitality Group
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Lodging Industry
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Kirsten Mosco, CHDM
by Kirsten Mosco, CHDM
11 July 2025Newport Hospitality GroupContent Marketing
Lighting Up Hospitality with AI
How to transform your hotel’s marketing with storytelling
Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Search Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Nick Donaghy
by Nick Donaghy
10 July 2025GuestRevuContent Marketing
How to transform your hotel’s marketing with storytelling