Rethinking hotel loyalty: from points to personalization
Opinion

Rethinking hotel loyalty: from points to personalization

For decades, loyalty in hospitality has been defined by points, perks and predictable upgrades. But what does loyalty actually mean today – and what should it mean in the future?

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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CRM & Loyalty
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Innovation
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Guest Experience
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Tom Brown
by Tom Brown
3 October 2025Mews Systems LtdGuest Experience
Rethinking hotel loyalty: from points to personalization
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Guest Experience
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Content Marketing
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyGuest Experience
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?
Opinion

Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?

Much has been written about the potential of AI in hospitality—particularly its promise to enhance the customer journey, reduce operational costs, and mitigate staff shortages. Yet, when viewed from a broader perspective, one could argue that AI may...

Alexander Sassen
Alexander Sassen
Lecturer Finance & ESG, Hotelschool The Hague
Hotelschool The Hague
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Chatbots, Robotics & AI
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Guest Experience
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Alexander Sassen
by Alexander Sassen
30 September 2025Hotelschool The HagueGuest Experience
Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?
The Hotel AI Compass: Sailing from Pain to Power with Blue Ocean Thinking
Opinion

The Hotel AI Compass: Sailing from Pain to Power with Blue Ocean Thinking

Running a hotel today can feel like captaining a ship through stormy waters. Guest expectations rise like relentless waves. OTA commissions drag on profits like heavy currents. Staff row tirelessly, yet exhaustion spread across the deck. Some days, ...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Chatbots, Robotics & AI
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Guest Experience
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Are Morch
by Are Morch
26 September 2025Are Morch, Digital Transformation CoachGuest Experience
The Hotel AI Compass: Sailing from Pain to Power with Blue Ocean Thinking
Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service
Opinion

Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service

As a conference speaker and hotel trainer, I’m always interested whenever I see the title of an article, book, or blog post that has anything to do with guest service, hospitality, or customer service in general.

Doug Kennedy
Doug Kennedy
President of the Kennedy Training Network
Kennedy Training Network (KTN)
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Human Resources
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CRM & Loyalty
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Guest Experience
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Doug Kennedy
by Doug Kennedy
25 September 2025Kennedy Training Network (KTN)Guest Experience
Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service
Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality
Opinion

Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But they reshape our operations one baby step, one workflow, one guest interaction at a...

Kevin King
Kevin King
Chief Operating Officer, Shiji Group
Shiji
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Innovation
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Chatbots, Robotics & AI
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Guest Experience
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Kevin King
by Kevin King
25 September 2025ShijiGuest Experience
Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality
The Centennial at The Mayflower Hotel Means Every Hotelier Is a Historian
Opinion

The Centennial at The Mayflower Hotel Means Every Hotelier Is a Historian

The hallmarks of hospitality are great service, comfortable lodgings, delectable cuisine, fancy spas and a sense of place. But look a little deeper and you’ll see that what distinguishes the very best hotels in the world is the irreplaceable role th...

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Hospitality History
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Guest Experience
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Luxury Travel
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
22 September 2025Hotel Mogel Consulting LimitedGuest Experience
The Centennial at The Mayflower Hotel Means Every Hotelier Is a Historian
What Makes Smart Controls the Secret to Memorable Hotel Experiences?
Opinion

What Makes Smart Controls the Secret to Memorable Hotel Experiences?

In the competitive landscape of modern hospitality, hotels are not merely selling a place to sleep; they are selling an experience, a memory, a story. For decades, hotel design has relied on static elements—décor, furniture, art—to set a scene. But ...

Fabio Zaniboni
Fabio Zaniboni
Founder and CEO, BubblyNet
BubblyNet
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Property Technology
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Design and Architecture
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Guest Experience
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Fabio Zaniboni
by Fabio Zaniboni
19 September 2025BubblyNetGuest Experience
What Makes Smart Controls the Secret to Memorable Hotel Experiences?
How hotels can beat the front desk queue problem
Opinion

How hotels can beat the front desk queue problem

If you’ve ever stood in line at a hotel reception, you know how quickly excitement can turn into frustration. Guests arrive with bags, families and expectations – but a slow-moving queue at check-in is often the first impression they get. For hoteli...

Tom Brown
Tom Brown
Senior Copywriter at Mews
Mews Systems Ltd
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Property Technology
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Innovation
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Guest Experience
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Housekeeping
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Tom Brown
by Tom Brown
18 September 2025Mews Systems LtdGuest Experience
How hotels can beat the front desk queue problem