Why Sound Strategy Will Define Experiential Hospitality

I’ve watched hotel brands evolve quickly over the last few years. No longer are hospitality business professionals just hoteliers, but they must also now be experience architects. As experiential tourism continues to grow, hotels are investing in hi...

Ola Sars

CEO, Soundtrack Technologies

Soundtrack Technologies

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Property Technology

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Innovation

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Guest Experience

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Opinion

The key tech trends expected to refine the guest journey in 2026

As we look toward 2026, the hospitality landscape is shifting from a period of digital adoption to one of digital refinement. The last few years were about acquiring tools; the next twelve months will be about making them speak to each other.

Gemma Hynes

Client Services Director, Net Affinity

Net Affinity

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

How AI is transforming hotels today

Artificial intelligence has hovered on the edges of hospitality for years. Chatbots answered simple questions. Revenue tools nudged prices up or down. Automation handled a few routine tasks. Useful, but hardly transformative.

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

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Property Technology

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Innovation

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

Tech Won’t Replace Service, but It Can Help Us Recognize

Ask a hundred hoteliers what makes for great service, and you’ll hear all kinds of answers: personalization, warmth, staff, speed, amenities, technology, you name it. But if we had to reduce it to just one word, I’d argue it’s this: recognition.

Martin Soler

Partner at Soler & Associates

Soler & Associates

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CRM & Loyalty

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Guest Experience

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Opinion

Blending Tradition and Innovation at The Belfry: A Conversation on the Future of Guest Experience

During my recent conversation with Emma Catterall, Senior Finance Director at The Belfry, I was reminded that the most powerful transformations in hospitality often occur when technology, people, and place work together in harmony.

Florencia Cueto

Director, Global Engagement & Sales Enablement at Shiji Group

Shiji

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Sales & Marketing

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Guest Experience

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Opinion

Why your team still holds the key to guest satisfaction

AI is transforming industries, and hospitality is no exception. From revenue optimization to real-time guest messaging, the applications are endless. And while the buzzword of the year is undeniably “AI,” the data tells a different story: human touc...

Jessica Kurtz

Global Product Ambassador at Reviewpro Reputation

Shiji

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Information Technology

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Guest Experience

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Opinion

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

An important guiding principle for hotel design, in-room features and public amenities is, “As one does at home, one will soon expect at hotels.” What this implies is that if hotels are not keeping up with the trends, then they are either losing boo...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Wellness and well-being

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Innovation

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Guest Experience

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Opinion

What Guests Prefer Today: Travel-Size Toiletries or Refillable Systems? A Look at Hospitality in the USA

Across the USA, hotels are rethinking the traditional travel-size toiletries placed in every room. These small bottles have been a familiar part of the guest experience for decades, yet most guests only use a portion of what’s inside. Once opened, t...

Camilo Sosa

E-commerce Manager

Hotel Items (A & S Suppliers, Inc.)

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Environment & Sustainability

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Guest Experience

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Housekeeping

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Short Term Rental (STR)

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Opinion

The Friction Guests Never Tell You About but Always Punish Your Hotel

Guests used to tell us when something went wrong. They complained at the desk. They called from the room. They filled out comment cards with neat handwriting and detailed grievances. Even if the stay was less than perfect, they gave the hotel a fair...

Are Morch

Digital Transformation Coach for Hotels

Are Morch, Digital Transformation Coach

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Property Technology

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

Independent Tuesday and the Fight for the Future of Hospitality

The hospitality industry is at a crossroads. On one side are the hotels that built this industry. Independently owned properties shaped by history, family, creativity, and a genuine love of hosting people. On the other side is a fast growing wave of...

Bobby Marhamat

CEO at TakeUp

TakeUp

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Boutique & Lifestyle

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Market Segments

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Guest Experience

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