Forget the AI Hype. New Report Shows How Real Independent Hotels Are Using AI and What’s Actually Working

Artificial intelligence is everywhere in hospitality headlines right now. Promises of robot concierges, self-learning revenue systems, and smart room everything dominate the conversation. But while the industry debates what’s possible, a quiet shift...

Bobby Marhamat

CEO

TakeUp

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Property Technology

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Revenue Management

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Boutique & Lifestyle

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Chatbots, Robotics & AI

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Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

Hotel Budget Season: Are you Ready for 2026?

How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Have you gone over what next year will look like in terms of performance, and does it describe all actions in detail? Does ev...

Remko West

COO & co-founder at Xotels

Xotels

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Sales & Marketing

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Boutique & Lifestyle

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Finance & Accounting

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Opinion

15 Revenue Management Myths & Misconceptions

Think revenue management is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of these misconceptions is draining your hotel’s profits...

Remko West

COO & co-founder at Xotels

Xotels

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Sales & Marketing

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Revenue Management

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Boutique & Lifestyle

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Opinion

Why It’s Time for Boutique Hotels to Flip the Tech Stack

Independent hoteliers are bombarded daily with technology vendors pitching miracle solutions. Everywhere you turn, there’s another acronym, another platform, another promise to "transform" your property—if only you buy their product first.

Pedro Colaco

CEO at GuestCentric Systems

GuestCentric Systems

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Sales & Marketing

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Property Technology

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Boutique & Lifestyle

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Guest Experience

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Opinion

How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hote...

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Brand Marketing

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Guest Experience

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Opinion

Issue 794: Boutique Hospitality Finds Growth Amid Economic Uncertainty

Boutique hospitality is proving its resilience once again, navigating economic headwinds with a focus on guest personalization, innovative design, and strategic growth. As consumer confidence wavers, a new report in Travel Weekly notes that luxury h...

Ariela Goharik Kiradjian

Partner & COO

BLLA

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Boutique & Lifestyle

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Markets & Performance

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Boutique Lifestyle Leaders Association (BLLA)

Opinion

Upgrade to Scale & Growth – Hotel Website Booking

Our consulting company has evolved from being founder-dependent to being system-dependent, delivering an innovative booking system with exceptional UI/UX and conversion-focused design. We streamline the guest booking experience, eliminate the need f...

Mansi Joshi

Lead Consultant, Strategist - Hotel Hospitality, CHC

Compass Hotel Consulting LLC

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Property Technology

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Boutique & Lifestyle

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Asset Management

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Guest Experience

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Opinion

Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel

Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell y...

Patrick Landman

CEO & Founder @ WIWT - WISH I WAS THERE

WIWT

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Sales & Marketing

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Boutique & Lifestyle

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Social Media

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Lodging Industry

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Opinion

Beyond Opulence: How Travel in 2040 Will Transform You

The year is 2040. A guest checks into their suite, not with a passport or a keycard, but with a retinal scan that triggers a pre-personalized welcome. The room adjusts its lighting, scent, temperature, and curated playlist in sync with their biometr...

Nicolas Frangos

Chief Executive Officer (CEO) at Luxxie Lime - Luxury & Lifestyle Hospitality

Luxxie Lime - Luxury & Lifestyle Hospitality

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Information Technology

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Boutique & Lifestyle

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Consumer Trends

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Luxury Travel

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