Beyond the Spa: How Strategic Wellness Audits Help Boutique Hotels Find Their Niche and Drive New Revenue

Wellness is no longer confined to the spa. Today’s travelers are seeking experiences that enhance sleep, reduce stress, and foster connection, which is shaping where they choose to stay and how much they spend. For boutique and independent hotels, t...

Emily Johnson

Founder and President at Elevate Hospitality Collective

Elevate Wellness Collective

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Boutique & Lifestyle

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Wellness and well-being

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Opinion

From Hospitality to Monetization: The Identity Crisis of the Big Brands

There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what ki...

Pedro Colaco

CEO at GuestCentric Systems

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Lodging Industry

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Brand Marketing

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Opinion

Is luxury goods industry failing? or is it something else?

Every few months (and recently even more often), a new wave of headlines proclaims the “end of luxury.” Supposedly, the new generation doesn’t want to carry Vuitton monograms, buy Hermès, slip into Gucci loafers, or line up for Chanel bags. The argu...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Boutique & Lifestyle

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REITs

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Celebrity Hotels

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Luxury Travel

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Opinion

15 Unconventional Sales Tips for Your Hotel

Being stuck in a rut as a hotelier sucks. We’ve all been there. Those sleepless nights, staring at the ceiling, wondering what else you can try to drive sales for your hotel.

Remko West

COO & co-founder at Xotels

Xotels

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Sales & Marketing

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Revenue Management

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Boutique & Lifestyle

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Opinion

Forget the AI Hype. New Report Shows How Real Independent Hotels Are Using AI and What’s Actually Working

Artificial intelligence is everywhere in hospitality headlines right now. Promises of robot concierges, self-learning revenue systems, and smart room everything dominate the conversation. But while the industry debates what’s possible, a quiet shift...

Bobby Marhamat

CEO

TakeUp

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Property Technology

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Revenue Management

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Boutique & Lifestyle

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Chatbots, Robotics & AI

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Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

Hotel Budget Season: Are you Ready for 2026?

How far are you with your targets, budget, and plan of attack for next year? What REVPAR and GOPPAR do you need to achieve? Have you gone over what next year will look like in terms of performance, and does it describe all actions in detail? Does ev...

Remko West

COO & co-founder at Xotels

Xotels

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Sales & Marketing

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Boutique & Lifestyle

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Finance & Accounting

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Opinion

15 Revenue Management Myths & Misconceptions

Think revenue management is just for the big hotel chains or that it’s all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of these misconceptions is draining your hotel’s profits...

Remko West

COO & co-founder at Xotels

Xotels

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Sales & Marketing

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Revenue Management

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Boutique & Lifestyle

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Opinion

Why It’s Time for Boutique Hotels to Flip the Tech Stack

Independent hoteliers are bombarded daily with technology vendors pitching miracle solutions. Everywhere you turn, there’s another acronym, another platform, another promise to "transform" your property—if only you buy their product first.

Pedro Colaco

CEO at GuestCentric Systems

GuestCentric Systems

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Sales & Marketing

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Property Technology

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Boutique & Lifestyle

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Guest Experience

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Opinion

How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hote...

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Brand Marketing

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Guest Experience

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