AI-Enabled Sustainability: Turning Hotel Guests into Active Participants

During a thesis consultation session, a simple question was raised about sustainability in hospitality. I asked the group who genuinely cares about being environmentally responsible when travelling. Nearly every hand went up.

Dr. Yaser Al Dhabyani

Senior Lecturer in Hospitality Research and Marketing Innovation, Hotelschool The Hague and Vrije Universiteit Amsterdam

Hotelschool The Hague

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Environment & Sustainability

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Lodging Industry

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Market Segments

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Opinion

Call of the Mountains: Hotel Investment in the Blue Ridge Mountains

In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indic...

Courtney Vris

Senior Project Manager and Leader HVS Atlanta office

HVS

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Markets & Performance

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Opinion

2025 in review: the new realities reshaping event venues

2025 marked a turning point for venue planning.

Lauren Hall

Founder & CEO at iVvy

iVvy

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Sales & Marketing

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Lodging Industry

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Opinion

Independent Tuesday and the Fight for the Future of Hospitality

The hospitality industry is at a crossroads. On one side are the hotels that built this industry. Independently owned properties shaped by history, family, creativity, and a genuine love of hosting people. On the other side is a fast growing wave of...

Bobby Marhamat

CEO at TakeUp

TakeUp

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Boutique & Lifestyle

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Market Segments

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Guest Experience

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Opinion

Sleep’s First Night Effect and Hotel Room Assignments

Sleep tourism is a very real trend. Working closely with hotel owners and executives to help ideate and set up sleep programs at hotels, one of the most common challenges that we have to overcome is limiting capex and opex so that the sleep program ...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Wellness and well-being

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Market Segments

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Opinion

Re-Imagining The Outdoors: Building Hospitality Brands at The Gateway to Nature

There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, a...

Matthew Mering

Executive Vice President of Hospitality at Waterton

Waterton

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Sales & Marketing

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Brand Marketing

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Opinion

Fixing Hotels’ Biggest Sustainability Blind Spot: Waste

Hotels have started making major progress on sustainability over the past decade. Energy efficiency and lately water conservation are now more of a standard practice, from LED retrofits to low-flow fixtures and advanced HVAC systems. Yet one of the ...

Greg M. Poirier

MBA, Global Director, Hospitality Certification Programs, Audubon International

Audubon International

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Environment & Sustainability

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Lodging Industry

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Opinion

Developing Hunting Reserves & Resorts in the Middle East Region: Key Success Factors

As global travel evolves, experience-led tourism is shaping the future of luxury and niche hospitality. While nature lodges and game reserves are long established in Africa, the Middle East region, though home to properties in natural settings, has ...

Annie Bastin Fernandez

Associate Director, HVS Middle East & Africa, Dubai

HVS

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Environment & Sustainability

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Market Segments

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Opinion

Private Members’ Clubs 2.0 - Evolution Continues

Two years ago, we explored the booming private members’ club sector in the article ‘Profiting from the Rise of Private Members Clubs’, highlighting how exclusivity and premium amenities were driving unprecedented membership growth globally. Fast for...

Roger A. Allen

Group Chief Executive Officer of RLA Global

RLA Global

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Clubs

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Market Segments

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Opinion

Quantifying event tourism: How Radiohead’s return has boosted hospitality markets in Bologna and Copenhagen

Radiohead are returning to the tour circuit for the first time in nearly a decade, causing frantic searches from their fans and an instant sell-out of all available tickets.

Jonathan Gough

Content Team Lead at Lighthouse

Lighthouse

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Markets & Performance

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