Author
Author Bio

Larry Mogelonsky

Principal, Hotel Mogel Consulting Ltd. & Chairman, LMA Communications Inc.

Larry Mogelonsky is Principal Consultant at Toronto-based, Hotel Mogel Consulting Ltd., and Chairman of LMA Communications Inc. After completing his MBA, Larry began his marketing career with Procter & Gamble, moving to a top-10 ad agency and serving as the managing director to the Four Seasons Hotels & Resorts account. Founding LMA in 1991, he has increased its hospitality presence with a global roster of hotel and tourism clients, winning 88 Adrian Awards and TravelClick's Worldwide e-Marketer of the Year. His current consulting venture focuses exclusively on strategic issues for owners and operators of luxury independent properties. Larry is the world’s most popular hospitality author! He has published four best- selling books on hospitality marketing and management entitled, 'Are You An Ostrich Or A Llama?, 'Llamas Rule,' 'Hotel Llama,’ and ‘The Llama is Inn.’ HSMAI recognized Larry as one of the '25 Most Extraordinary Minds in Hospitality.’ He is available for public speaking engagements worldwide.

Articles by Larry Mogelonsky (244)

Don't Fear The Word Sorry

This is a word you should never have to say, and yet it is one that can have a very powerful effect when used correctly.For most well-run properties, mistakes are a rarity. While this doesn't preclude them from happening entirely (we are human after all and errors are bound ...

How Would You Define Modern Luxury?

How many times have you heard the word 'luxury' in a hotel description? It seems to be one of the most abused words in the hoteliers' dictionary! I've seen many hotels claim to be luxurious, when at most they are just slightly better than average.There seems to be no clear definition ...

Developing Your Ownership-Leadership

There is no set definition as to what constitutes an appropriate demand by an owner for his or her team. After all, it's your investment! Clearly, issues that would be considered material to the property from a monetary standpoint - such as major CAPEX or significant changes ...

The Proof of Prix Fixe

The best prix fixe menus not only feature a restaurant's signature dishes as selected and perfected by your chefs, but they also offer a few options within broader course grouping. For instance, if you offer a simple three-course dinner, you might give two choices for appetizers, ...

Eliminating the Offseason

A major issue that many hotels confront is the cyclical nature of their revenues and occupancies. Although seasonality affects resorts and rural properties more so than urban hotels, the latter can also suffer from week-to-week or intra-week fluctuations due to their targeting ...