Author Bio

Lauren Hall

Founder & CEO at iVvy

Lauren Hall is the award-winning Founder and Chief Executive Officer of iVvy. Lauren is a passionate entrepreneur with more than 25 years' business management experience at Executive and Board level, successfully building multiple companies from startup to strategic and financial exit. With a background in programming, accounting and marketing, Lauren’s expertise spans manufacturing, retail, advertising and technology industries in both South Africa and Australia.

Since its 2009 launch, Lauren has overseen iVvy’s continued growth and global expansion to New Zealand, Asia, Europe and North America.

Ernst & Young recognized Lauren as a future global leader of industry through the EY Entrepreneurial Winning Women Asia- Pacific program. Lauren has also won 4 prestigious Global Stevie Awards for Best New Product, Entrepreneur of the Year, Innovator of the Year and Entrepreneur of the Year (Asia Pacific). She has been awarded the Queensland iAwards for Best Innovation in the Digital Economy, as well as Gold Coast’s Business Woman of the Year, Innovator of the Year and was presented with the Gold Coast Mayor’s Award for Innovation.

Shaking Up Your Marketing Strategy: How Millennials Are Shaping the Way Hotels Operate

As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? And how does that impact the hospitality industry? What are their travel behaviors ...

Opinion25 FebruaryProperty TechnologyConsumer TrendsInnovationGuest Experience

Solving the Broken Group Booking Process to Grow your Sales in 2019

There's no denying it -- 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. With the consumer-driven evolution of personalization, the widespread embrace of emerging technology and a promising rise in travel spend, industry leaders ...

Opinion28 JanuarySales & MarketingInformation TechnologyMICELodging Industry

Future-Proofing Your Hotel's Group & Event Business

In almost any industry today, failure to keep up with future trends represents a failure to evolve your product or service according to robust and changing consumer expectations. In the case of hospitality, especially, this can be the make or break moment for properties looking ...

Opinion11 Dec 2018Sales & MarketingProperty TechnologyMICELodging Industry

How Hotels Can Leverage Online Sales & Catering Solutions to Drive Direct Bookings, Increase Conversions, and Help Your Sales Staff Focus on Higher Value Business

In the hospitality realm, a propertys success can more or less be defined by two primary identifiers. First, the revenue generated from bookings and on-property during each stay or event and second, the ability to curate a seamless and personalized guest experience. Hoteliers ...

Opinion26 Nov 2018Sales & MarketingProperty TechnologyLodging IndustryDigital Marketing

Hotel Buyouts, Online Bookings and Other Trends Redefining Groups, Meetings and Events Industry

Our world and the technology which shapes our experiences is always changing. In a perpetual forward motion, companies across all industries are fervently working to stay ahead of the curve and avoid playing a game of catch-up in the eyes of modern consumers. Automating business ...

Opinion12 Nov 2018Information TechnologyBusiness TravelLodging IndustryInnovation

CEO of iVvy Lauren Hall Talks Groups and Event Technology and Making the RFP a Thing of the Past

The events and meeting segment of the hospitality industry has come a long way in the last few years. With the rapid progression and disruption of mobile and consumer-centric technology changing the way in which hotels approach their business, the rise of group booking technology ...

Opinion16 Oct 2018Sales & MarketingInformation TechnologyMICELodging Industry

Groups and Events: Disruption is on the Agenda for Hotels in 2019

The emergence and subsequent evolution of transformative, industry-shaping technology cannot happen without some disruption. It's a now-familiar scenario, when we reference the likes of Uber and Airbnb, in which a brave new player comes into the mix to offer a service or product ...

Opinion25 Sep 2018Sales & MarketingInformation TechnologyLodging IndustryInnovation

How Catering to the Constantly Connected Digital Planner Can Increase Hotel Group and Event Business

We are living in a digital era -- a realization which directly affects the way we approach our life, work and leisure. Across generations we witness the prioritization of a digital experience, a large-scale appreciation (and in most cases, demand) for the ability to remain connected ...

Opinion12 Sep 2018Information TechnologyProperty TechnologyFood & BeverageInnovation