Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
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Revenue Management
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Tristan Heaword
by Tristan Heaword
22 April 2024three&sixSearch Marketing
three&six
Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Opinion

Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry

In an era where digital innovation continuously reshapes consumer expectations, the hospitality sector stands at the precipice of a significant transformation, driven by the advent of generative AI technologies. Google’s introduction of the Search G...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Search Marketing
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Chatbots, Robotics & AI
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Are Morch
by Are Morch
3 April 2024Are Morch, Digital Transformation CoachSearch Marketing
Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Opinion

How to Improve Review Scores on Booking.com

Booking.com is the world’s leading source of hotel reviews, powering 41.8% of global guest reviews in 2022. With millions of travelers searching for their next stay on the platform, it’s essential that hoteliers understand how reviews and guest scor...

Zoé Koumbouzi
Zoé Koumbouzi
Director of Product Marketing at Shiji
Shiji
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Online Travel Agencies (OTA)
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Zoé Koumbouzi
by Zoé Koumbouzi
19 April 2023ShijiSearch Marketing
Shiji Group
Opinion

Say Goodbye to Google, Hoteliers

The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of...

Tim Peter
Tim Peter
Founder & President, Tim Peter & Associates
Tim Peter & Associates, LLC
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Sales & Marketing
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Tim Peter
by Tim Peter
24 March 2023Tim Peter & Associates, LLCSearch Marketing
Tim Peter & Associates, LLC
Opinion

Understanding the value proposition of paid and free Google Hotels

It’s nothing new that Google Hotels has become the most relevant metasearch player, with nearly 85% share in 2022. Most hotels can see this in their own figures. There are a number of reasons for this success: new placements for Google Hotels in sea...

Pablo Delgado
Pablo Delgado
Managing Partner & CEO America at MIRAI
mirai.com
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Search Marketing
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Pablo Delgado
by Pablo Delgado
7 March 2023mirai.comSearch Marketing
mirai.com
Opinion

How ChatGPT Can Evolve Hotel Search

A shocker from late November 2022 that’s still making waves to this day was the unveiling of ChatGPT, a groundbreaking artificial intelligence chatbot that is the most adept to date at intimating human conversational versatility when delivering answ...

Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Larry Mogelonsky
by Larry Mogelonsky and Adam Mogelonsky
9 February 2023Hotel Mogel Consulting LimitedSearch Marketing
Hotel Mogel Consulting Limited
Metasearch parity solved: Increase bookings by 33%
Opinion

Metasearch parity solved: Increase bookings by 33%

Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price t...

Holly Groom
Holly Groom
Lead Product Marketing Manager at Triptease
Triptease
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Information Technology
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Online Travel Agencies (OTA)
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Innovation
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Holly Groom
by Holly Groom
8 February 2023TripteaseSearch Marketing
Metasearch parity solved: Increase bookings by 33%
Search Marketing Trends and Must-Haves for Hotels in 2023
Opinion

Search Marketing Trends and Must-Haves for Hotels in 2023

If you’re in the lodging industry, you’re well aware that hotel occupancy and average daily rates (ADRs) have been rising throughout 2022. What’s more, similar growth projections are with the caveat of economic forecast adjustments projected by Smit...

Gaurav Varma
Gaurav Varma
Director of Product Marketing at Milestone Inc.
Milestone Inc.
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Sales & Marketing
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Gaurav Varma
by Gaurav Varma
27 December 2022Milestone Inc.Search Marketing
Search Marketing Trends and Must-Haves for Hotels in 2023