How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova

Marketing & Product Strategist

Userguest

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Search Marketing

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Digital Marketing

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Advertising

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Chatbots, Robotics & AI

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Opinion

Decoding AI’s Impact on the Changing Guest Journey

The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI. Large Language Models (LLMs) are creating a new, non-linear journeys by delivering multimodal, per...

Benu Aggarwal

Founder and President, Milestone Inc.

Milestone Inc.

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Search Marketing

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Digital Marketing

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Chatbots, Robotics & AI

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Opinion

How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity

Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations. Due to generative AI...

Jessica Kurtz

Global Product Ambassador at Reviewpro Reputation

Shiji

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Sales & Marketing

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Reputation Management

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

How to Sell Hotel Group Experiences That AI Can’t Ignore

If you’re in hotel group sales, you might be asking yourself: “Why isn’t my outreach working anymore? Cold calls are ignored, email responses are dwindling, and even when planners visit our website, they don’t convert. How do we make sure AI and rea...

Susan Tucker

Partner & COO, The Lure Agency

Lure Agency

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Sales & Marketing

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing

Many hotel managers today aim to shift more bookings to their website — and rightly so. But in practice, website sales often come in short-lived spikes, driven almost entirely by paid campaigns. When ads are the only traffic source, the website beco...

Anna Belash

Chief Marketing Officer at Exely

Exely

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Revenue Management

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Search Marketing

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Digital Marketing

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Opinion

How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Generative AI is changing how information is surfaced online, reshaping the way travellers search, plan, and book. For independent hotels, this introduces a new layer of algorithmic competition with OTAs and global chains.

Filipe Machaz

GuestCentric Co-Founder & VP of North America Operations

GuestCentric Systems

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Sales & Marketing

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Boutique & Lifestyle

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

Reviews and the promise of AI SEO ranking

We’re still in the early days of figuring out how generative AI, LLMs, and search engines are index hotels. Everyone has their theories, and I’m sure thousands of actual SEO experts are running experiments as we speak. But one area where I’m increas...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Reputation Management

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Search Marketing

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad...

Nick Slavin

CEO and Co-Founder at Curacity

Curacity

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Search Marketing

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Chatbots, Robotics & AI

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Opinion

Is AI Killing Your Hotel Sales?

When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible?

Susan Tucker

Partner & COO, The Lure Agency

Lure Agency

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Sales & Marketing

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Search Marketing

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Digital Marketing

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Content Marketing

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Opinion

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause

SEO & Growth Innovator at Cendyn

Cendyn™

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Search Marketing

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Social Media

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