The Brand Name Myth
Opinion

The Brand Name Myth

One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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CRM & Loyalty
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Public Relations
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Brand Marketing
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Martin Soler
by Martin Soler
6 November 2025Soler & AssociatesReputation Management
The Brand Name Myth
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
Opinion

When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say

Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key system expands globally, its view of what makes a hotel exceptional s...

Bruno Saragat
Bruno Saragat
Sales Engineer at Shiji Reviewpro
Shiji
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Awards and Accolades
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Reputation Management
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Big Data
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Bruno Saragat
by Bruno Saragat
29 October 2025ShijiReputation Management
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
Agentic Browsers for Analytics deep dives
Opinion

Agentic Browsers for Analytics deep dives

A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
9 October 2025Soler & AssociatesReputation Management
Agentic Browsers for Analytics deep dives
EU’s code of conduct for online ratings endorsed by Booking.com
Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Reputation Management
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Online Travel Agencies (OTA)
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Lodging Industry
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National & International Policy
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Peter Lochbihler
by Peter Lochbihler
15 September 2025Booking.comReputation Management
EU’s code of conduct for online ratings endorsed by Booking.com
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Opinion

How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity

Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations. Due to generative AI...

Jessica Kurtz
Jessica Kurtz
Global Product Ambassador at Reviewpro Reputation
Shiji
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Sales & Marketing
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Search Marketing
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Chatbots, Robotics & AI
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Jessica Kurtz
by Jessica Kurtz
3 September 2025ShijiReputation Management
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Reviews and the promise of AI SEO ranking
Opinion

Reviews and the promise of AI SEO ranking

We’re still in the early days of figuring out how generative AI, LLMs, and search engines are index hotels. Everyone has their theories, and I’m sure thousands of actual SEO experts are running experiments as we speak. But one area where I’m increas...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Reputation Management
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Search Marketing
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Chatbots, Robotics & AI
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Guest Experience
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Martin Soler
by Martin Soler
21 August 2025Soler & AssociatesReputation Management
Reviews and the promise of AI SEO ranking
Opinion

How to Catch a Hotel’s Review Score Drop Before It Hurts Bookings

Imagine that your hotel’s average review score is going down. Not dramatically but enough to raise concern. A few decimal points can mean fewer bookings, lower visibility, and reduced trust with new guests. You check service quality. Everything seem...

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Reputation Management
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Chatbots, Robotics & AI
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Guest Experience
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Anna Belash
by Anna Belash
18 August 2025ExelyReputation Management
Exely
Opinion

Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably...

Sarah Came
Sarah Came
Copywriter and Digital Marketing Specialist, GuestRevu
GuestRevu
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Reputation Management
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Online Travel Agencies (OTA)
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Digital Marketing
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Guest Experience
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Sarah Came
by Sarah Came
10 July 2025GuestRevuReputation Management
GuestRevu
How Hoteliers Can Get More Five-Star Reviews on Tripadvisor and Google
Opinion

How Hoteliers Can Get More Five-Star Reviews on Tripadvisor and Google

Getting guests to leave you a five-star review should be simple: deliver a great stay, earn a great rating. But in reality, even stellar experiences often go unmentioned, while minor hiccups are sure to show up. So, how can hotels consistently earn ...

Amanda McDowell
Amanda McDowell
Content Marketing Manager
Canary Technologies
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Information Technology
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Revenue Management
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Reputation Management
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Guest Experience
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Amanda McDowell
by Amanda McDowell
29 May 2025Canary TechnologiesReputation Management
How Hoteliers Can Get More Five-Star Reviews on Tripadvisor and Google