Feedback Loops, Happiness, and Hospitality

One of the most incredible things about working in hospitality is the instant feedback loop. I’ve worked across e-commerce, tech, consumer goods, and B2B services, and in every one of those sectors, there was always a goal to make customers happier....

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Public Relations

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Reputation Management

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Lodging Industry

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Food and beverage

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Opinion

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Information Technology

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Public Relations

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Brand Marketing

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Content Marketing

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Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Public Relations

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Digital Marketing

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Advertising

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Brand Marketing

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Opinion

Brand Marketing for Hotels: How should we define it?

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Public Relations

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Online Travel Agencies (OTA)

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Brand Marketing

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Opinion

My $400 Bagel and Cup of Coffee This Morning

This morning, on my way to work, I decided to pick up bagels for the office and a cup of coffee for myself. Arriving five minutes before the bagel store opened, I parked and joined the line behind three people waiting at the door. Within ten minutes...

Andrew Paul

Managing Director

Americas Great Resorts

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Wellness and well-being

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Public Relations

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Email marketing

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Digital Marketing

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Opinion

Are Journalists Ghosting You? Try These 2 Ways to Secure More Media Coverage

Based on my 16+ years of experience in the hospitality industry, the press release is one of the least effective public relations tools, and marketers should be using other more effective ways to share their news and secure coverage by media outlets

Jennifer Nagy

President of JLNPR Inc.

JLNPR Inc.

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Public Relations

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Opinion

The Prosperous Hotelier - Introduction by David Lund

Having worked in the hotel business for over four decades, I know most people think the numbers are the “hard” part of hospitality. There’s a common belief that the financials are best left to professionals who can sort out the complex interplay bet...

David Lund

The Hotel Financial Coach

David Lund

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Public Relations

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Lodging Industry

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Finance & Accounting

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Opinion

A Powerhouse of Innovation and Networking: 6 Key Takeaways from the 2023 OIGA Conference and Trade Show

In the heart of the United States, where Native American heritage and modern progress merges, the Oklahoman Indian Gaming Association (OIGA) Conference and Trade Show is a yearly convergence of cultural celebration, innovation, and business astutene...

Joe DeVore

VP Casinos and Gaming

BirchStreet Systems

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Events & Conferences

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Public Relations

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Lodging Industry

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Casinos-Gaming

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Opinion

Aligning Resort Marketing to Guest Expectations: Rethinking Content Strategy

If you’ve recently booked a vacation, you might understand the frustration that can come with choosing a hotel. You’re about to spend thousands of dollars and naturally, you expect a great experience. A recent study published by GuestRadar indicates...

Daniel Diosi

Entrepreneur, Daniel Diosi & Partners

Daniel Diosi & Partners

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Sales & Marketing

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Public Relations

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Social Media

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Luxury Travel

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Opinion

ChatGPT is Scary Good, But Can It ’Rewrite’ the Future as We Know It?

“Do you think we’re going to be replaced?” My colleague’s question hung in the air between us as I considered my response. She was, after all, asking me something I’d asked myself. If we’re being honest, it’s precisely the question many of us have c...

Alan Young

Hospitality Industry Advisor, College Professor, and Co-Founder of Puzzle Partner

Puzzle Partner Ltd.

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Public Relations

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Innovation

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Chatbots, Robotics & AI

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