Feedback Loops, Happiness, and Hospitality
Opinion

Feedback Loops, Happiness, and Hospitality

One of the most incredible things about working in hospitality is the instant feedback loop. I’ve worked across e-commerce, tech, consumer goods, and B2B services, and in every one of those sectors, there was always a goal to make customers happier....

Martin Soler
by Martin Soler
Soler & AssociatesPublic Relations
Feedback Loops, Happiness, and Hospitality
Opinion

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

Ivana Johnston
by Ivana Johnston
Puzzle Partner Ltd.Public Relations
Puzzle Partner Ltd.
Marketers need to be Optimistic
Opinion

Marketers need to be Optimistic

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing peop...

Martin Soler
by Martin Soler
Soler & AssociatesPublic Relations
Marketers need to be Optimistic
Brand Marketing for Hotels: How should we define it?
Opinion

Brand Marketing for Hotels: How should we define it?

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...

Martin Soler
by Martin Soler
Soler & AssociatesPublic Relations
Brand Marketing for Hotels: How should we define it?
My $400 Bagel and Cup of Coffee This Morning
Opinion

My $400 Bagel and Cup of Coffee This Morning

This morning, on my way to work, I decided to pick up bagels for the office and a cup of coffee for myself. Arriving five minutes before the bagel store opened, I parked and joined the line behind three people waiting at the door. Within ten minutes...

Andrew Paul
by Andrew Paul
Americas Great ResortsPublic Relations
My $400 Bagel and Cup of Coffee This Morning
Opinion

Are Journalists Ghosting You? Try These 2 Ways to Secure More Media Coverage

Based on my 16+ years of experience in the hospitality industry, the press release is one of the least effective public relations tools, and marketers should be using other more effective ways to share their news and secure coverage by media outlets

Jennifer Nagy
by Jennifer Nagy
JLNPR Inc.Public Relations
JLNPR Inc.
Opinion

The Prosperous Hotelier - Introduction by David Lund

Having worked in the hotel business for over four decades, I know most people think the numbers are the “hard” part of hospitality. There’s a common belief that the financials are best left to professionals who can sort out the complex interplay bet...

David Lund
by David Lund
David LundPublic Relations
David Lund
A Powerhouse of Innovation and Networking: 6 Key Takeaways from the 2023 OIGA Conference and Trade Show
Opinion

A Powerhouse of Innovation and Networking: 6 Key Takeaways from the 2023 OIGA Conference and Trade Show

In the heart of the United States, where Native American heritage and modern progress merges, the Oklahoman Indian Gaming Association (OIGA) Conference and Trade Show is a yearly convergence of cultural celebration, innovation, and business astutene...

Joe DeVore
by Joe DeVore
BirchStreet SystemsPublic Relations
A Powerhouse of Innovation and Networking: 6 Key Takeaways from the 2023 OIGA Conference and Trade Show
Aligning Resort Marketing to Guest Expectations: Rethinking Content Strategy
Opinion

Aligning Resort Marketing to Guest Expectations: Rethinking Content Strategy

If you’ve recently booked a vacation, you might understand the frustration that can come with choosing a hotel. You’re about to spend thousands of dollars and naturally, you expect a great experience. A recent study published by GuestRadar indicates...

Daniel Diosi
by Daniel Diosi
Daniel Diosi & PartnersPublic Relations
Aligning Resort Marketing to Guest Expectations: Rethinking Content Strategy
ChatGPT is Scary Good, But Can It ’Rewrite’ the Future as We Know It?
Opinion

ChatGPT is Scary Good, But Can It ’Rewrite’ the Future as We Know It?

“Do you think we’re going to be replaced?” My colleague’s question hung in the air between us as I considered my response. She was, after all, asking me something I’d asked myself. If we’re being honest, it’s precisely the question many of us have c...

Alan Young
by Alan Young
Puzzle Partner Ltd.Public Relations
ChatGPT is Scary Good, But Can It ’Rewrite’ the Future as We Know It?