The Next Shift in AI Distribution: From MCP to A2A, and Why It Matters for Hotels

Over the past year, we’ve all been talking (and hearing) a lot about MCP, the Model Context Protocol. It’s the new standard introduced by Anthropic and now being adopted by OpenAI and Google — essentially a new, more intelligent way for AI models to...

Ira Vouk

Hospitality Technology and Revenue Management consultant

Ira Vouk Hospitality 2.0 Consulting

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Information Technology

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Innovation

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Chatbots, Robotics & AI

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Opinion

What I’d Tell My Younger Self: 5 Lessons from 20 Years in Hospitality Tech

Twenty years ago, I walked into Visual Matrix with an IT background, no hospitality experience, and no real idea what I was getting into.

Charlie Rhodes

Chief Operating Officer

Visual Matrix Property Management System (Image Technology Systems)

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Human Resources

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Information Technology

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Lodging Industry

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Visual Matrix Property Management System (Image Technology Systems)

Opinion

How companies and HR managers can lead in the age of AI-assisted hiring

Artificial intelligence (AI) has revolutionized how we recruit and select talent. HR and hiring managers are no longer just recruiters. They are strategic supervisors of the whole AI ecosystem. The new challenge is to lead responsibly, ensuring that...

Linchi Kwok

Professor at The Collins College of Hospitality Management, Cal Poly Pomona

CAL Poly Pomona

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Human Resources

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Information Technology

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Recruitment

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Chatbots, Robotics & AI

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Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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CRM & Loyalty

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Email marketing

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Digital Marketing

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Opinion

Adaptability over lock-in: reimagining the role of technology in Africa

There remains an uncomfortable truth about technology investment – rigidity costs more than it saves. All-in-one systems, long-term vendor dependencies and software lock-ins are giving way to a new reality where success rests on how rapidly an organ...

Mandla Mbonambi

CEO of Africonology

Africonology Solutions

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Information Technology

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Travel Technology

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Opinion

When Technology Turns from Ally to Adversary in Hospitality

Standing at a hotel reception desk, tired from travel, only to be told the system won’t let us into our room? In hospitality, technology is meant to streamline and elevate the guest experience, but what happens when it does the opposite? This articl...

Jie Yu Kerguignas

Assistant Professor at EHL Hospitality Business School

EHL

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Information Technology

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Lodging Industry

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Opinion

What Type of Business Do You Want to Run? The Choice Between Cohesive and Disconnected Hospitality

The hospitality industry is continually presented with the alluring, yet often ambiguously defined, promise of “all-in-one” technology platforms. This term of reference for ‘all-in-one‘ can mean so many things and are highly topical to the specific ...

Mark Fancourt

Co-Founder at TRAVHOTECH

TRAVHOTECH

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Human Resources

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Travel Technology

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Opinion

Beyond the Journey: How Post-Trip Reflections Shape the Future of Travel

I’m sure I’m not alone in feeling that the end of a great trip – whether for business or leisure – often sparks reflection. I think back on what stood out, while my mind drifts toward the next adventure: what I hope for, what I’d repeat, and what I’...

Maria Taylor

Senior Vice President of Marketing, Partnerships, and Commercial Operations, Hospitality, Amadeus

Amadeus

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Sales & Marketing

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Information Technology

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Consumer Trends

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Opinion

Turning October Into Opportunity: How Hotels Can Use PMS Insights to Drive Shoulder-Season Revenue

As the leaves turn and summer’s bustle gives way to cooler days, October can feel like a lull for many hotel operators. But for properties that know how to mine the gold in data, this shoulder season can become one of the most profitable windows of ...

Lisa Jane Wheaton

Senior Project Strategist at Maestro PMS

Maestro

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Information Technology

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Property Technology

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Lodging Industry

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Guest Experience

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Opinion

Inside the Hotelier’s PMS Shortlist: What Really Drives Buying Decisions in 2026

The property management system has evolved into the nerve center of modern hotel operations. In 2025, it’s not just the system that keeps rooms occupied and bills paid—it’s the platform shaping guest journeys, enabling staff productivity, powering r...

Jordan M Hollander

Co-Founder

Hotel Tech Report

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Information Technology

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Property Technology

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