10 Hotel marketing KPIs (and how to use them!)
Opinion

10 Hotel marketing KPIs (and how to use them!)

Behind exceptional hospitality, hoteliers make strategic decisions every day using the best data they have available to continuously improve the guest experience and drive returns for their business.

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Revenue Management
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Email marketing
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Lodging Industry
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Guest Experience
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Karen Stephens
by Karen Stephens
9 April 2024Revinate, Inc.Email marketing
10 Hotel marketing KPIs (and how to use them!)
Why hotels should follow new sending requirements for marketing emails and what happens if they don’t
Opinion

Why hotels should follow new sending requirements for marketing emails and what happens if they don’t

If you’re a regular reader of Cendyn’s informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements. If not, feel free to hit that link; it’s a convenient primer on the lates...

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Sales & Marketing
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Email marketing
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Haydee Fernandez
by Haydee Fernandez
8 April 2024Cendyn™Email marketing
Why hotels should follow new sending requirements for marketing emails and what happens if they don’t
4 email campaign examples for Ramadan and Eid al-Fitr
Opinion

4 email campaign examples for Ramadan and Eid al-Fitr

Ramadan is a special time for Muslims, with over 2 billion people worldwide joining in the celebration. It’s about coming together with loved ones, enjoying those daily Iftar gatherings, and wrapping it all up with the joyous festivities of Eid al F...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Email marketing
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Lodging Industry
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Guest Experience
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Karen Stephens
by Karen Stephens
26 March 2024Revinate, Inc.Email marketing
4 email campaign examples for Ramadan and Eid al-Fitr
How to effectively use email marketing in hospitality in 2024
Opinion

How to effectively use email marketing in hospitality in 2024

You send dozens or hundreds of emails to guests every day. You check your open rates, CTR and even unsubscribe rate and see that things are not going as good as they were before. Is there anything you could be doing differently?

Anna Randow
Anna Randow
Global Sales Director at Bookboost
Bookboost
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Sales & Marketing
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Email marketing
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Digital Marketing
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Guest Experience
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Anna Randow
by Anna Randow
26 March 2024BookboostEmail marketing
How to effectively use email marketing in hospitality in 2024
Hospitality benchmarks for database health in 2024
Opinion

Hospitality benchmarks for database health in 2024

Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Big Data
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Karen Stephens
by Karen Stephens
4 March 2024Revinate, Inc.Email marketing
Hospitality benchmarks for database health in 2024
Guest Loyalty Doesn’t Need To Be Complicated... I Promise!
Opinion

Guest Loyalty Doesn’t Need To Be Complicated... I Promise!

Tell me if you have been in this situation before? You want and know that you need a loyalty strategy for you property or portfolio, maybe you’ve had a few false starts and don’t know where to begin again or start at all... Everyone usually has some...

Ellis Connolly
Ellis Connolly
Chief Revenue Officer at Laasie
Laasie
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CRM & Loyalty
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Email marketing
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Lodging Industry
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Guest Experience
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Ellis Connolly
by Ellis Connolly
8 February 2024LaasieEmail marketing
Guest Loyalty Doesn’t Need To Be Complicated... I Promise!
Tips to reduce “leaky-bucket syndrome” from your hotel website
Opinion

Tips to reduce “leaky-bucket syndrome” from your hotel website

What’s one thing all guests have in common? The booking journey. And what’s one thing your hotel can influence? The booking journey.

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Revenue Management
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CRM & Loyalty
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Email marketing
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Lodging Industry
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Karen Stephens
by Karen Stephens
30 January 2024Revinate, Inc.Email marketing
Tips to reduce “leaky-bucket syndrome” from your hotel website
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
Opinion

Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fin...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Lodging Industry
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Big Data
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Karen Stephens
by Karen Stephens
23 January 2024Revinate, Inc.Email marketing
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024
Opinion

What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024

New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Lodging Industry
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Karen Stephens
by Karen Stephens
17 January 2024Revinate, Inc.Email marketing
What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024