Luxury Resort Marketing’s Most Expensive Miscalculation

Luxury resorts do not suffer from a lack of marketing sophistication. Many operate with advanced technology stacks, experienced teams, and more data than at any point in their history.

Andrew Paul

Managing Director, Americas Great Resorts

Americas Great Resorts

More in this category

Sales & Marketing

More in this category

Email marketing

More in this category

Brand Marketing

More in this category

Luxury Travel

More like this

Opinion

Gmail’s Gemini era: What it means for hotel email marketing

Google has officially entered a new phase of inbox intelligence. With the rollout of Gmail features powered by Gemini AI, the inbox is no longer just a place where emails arrive. It is becoming an AI-curated feed that prioritizes relevance, engageme...

Haydee Fernandez

Associate Director, Customer Benchmarking & Recommendations at Cendyn

Cendyn™

More in this category

Email marketing

More in this category

Chatbots, Robotics & AI

More like this

Opinion

Overcoming the pre-arrival noise: Tips to stand out among other hotels

Guests are more distracted than ever. Inboxes are filled with hundreds of emails and whatever message your property is sending to them, it can be easily ignored.

Johanna Bernuy

Marketing Manager at Bookboost

Bookboost

More in this category

Sales & Marketing

More in this category

Information Technology

More in this category

Email marketing

More in this category

Guest Experience

More like this

Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler

Partner at Soler & Associates

Soler & Associates

More in this category

Information Technology

More in this category

CRM & Loyalty

More in this category

Email marketing

More in this category

Digital Marketing

More like this

Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin

CEO and Co-Founder at Curacity

Curacity

More in this category

Email marketing

More in this category

Lodging Industry

More in this category

Chatbots, Robotics & AI

More in this category

Content Marketing

More like this

Opinion

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez

Associate Director, Customer Benchmarking & Recommendations at Cendyn

Cendyn™

More in this category

Sales & Marketing

More in this category

Email marketing

More like this

Opinion

How hoteliers can create connections that drive revenue in an AI-driven world

Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaura...

Noreen Henry

Chief Revenue Officer, Sojern, HSMAI Foundation Board Member

Sojern

More in this category

Travel Technology

More in this category

Email marketing

More in this category

Digital Marketing

More in this category

Chatbots, Robotics & AI

More like this

Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Lure Agency

More in this category

Sales & Marketing

More in this category

Email marketing

More in this category

Brand Marketing

More in this category

Content Marketing

More like this

Opinion

The Future of Revenue Management Is Strategic Leadership

For years, I have seen revenue management occupying a yet critical but narrowly defined space in the hotel ecosystem. It has traditionally been a role grounded in numbers: monitoring pace, adjusting rates, watching competitor pricing, and updating s...

Vincent Ramelli

CEO

LodgIQ™

More in this category

Sales & Marketing

More in this category

Revenue Management

More in this category

Email marketing

More in this category

Digital Marketing

More like this

Opinion

Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach

Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will over...

Celine Chaussegros

VP, Global Property Sales, Sojern

Sojern

More in this category

Property Technology

More in this category

Email marketing

More in this category

Digital Marketing

More in this category

Chatbots, Robotics & AI

More like this

Your content on Hospitality Net?