The “Paypal Mafia” of Hotel Marketing
Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
23 October 2025Soler & AssociatesEmail marketing
The “Paypal Mafia” of Hotel Marketing
Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Email marketing
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Lodging Industry
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
2 October 2025CuracityEmail marketing
Email Is About to Become Your Most Important Customer Interface
Optimizing your hotel database: Quantity vs quality
Opinion

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Sales & Marketing
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Haydee Fernandez
by Haydee Fernandez
26 September 2025Cendyn™Email marketing
Optimizing your hotel database: Quantity vs quality
Opinion

How hoteliers can create connections that drive revenue in an AI-driven world

Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaura...

Noreen Henry
Noreen Henry
Chief Revenue Officer, Sojern, HSMAI Foundation Board Member
Sojern
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Travel Technology
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Noreen Henry
by Noreen Henry
2 September 2025SojernEmail marketing
Sojern
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Brand Marketing
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyEmail marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

The Future of Revenue Management Is Strategic Leadership

For years, I have seen revenue management occupying a yet critical but narrowly defined space in the hotel ecosystem. It has traditionally been a role grounded in numbers: monitoring pace, adjusting rates, watching competitor pricing, and updating s...

Vincent Ramelli
LodgIQ™
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Sales & Marketing
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Revenue Management
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Vincent Ramelli
by Vincent Ramelli
2 July 2025LodgIQ™Email marketing
LodgIQ™
Opinion

Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach

Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will over...

Celine Chaussegros
Celine Chaussegros
VP, Global Property Sales, Sojern
Sojern
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Property Technology
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Celine Chaussegros
by Celine Chaussegros
24 June 2025SojernEmail marketing
Sojern
8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel
Opinion

8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel

As we move into the second half of the year, now’s the time to plan your next hotel holiday marketing campaigns. Holidays are a great opportunity to connect with guests, create relevant offers, and drive more bookings. With the right timing and mess...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Johanna Bernuy
by Johanna Bernuy
22 May 2025BookboostEmail marketing
8 Holiday Campaign Ideas Guests Love: Email Templates for Your Hotel
A mini-guide to using AI for hotel photography
Opinion

A mini-guide to using AI for hotel photography

For years, hotels have invested thousands on professional photography. One shot of the room empty. Another with a towel folded into a swan. Maybe one more with some mood lighting. But once the shoot is done, that’s it. Until now.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
10 April 2025Soler & AssociatesEmail marketing
A mini-guide to using AI for hotel photography
Why Email Capture Rate is Critical for EMEA Hoteliers in 2025
Opinion

Why Email Capture Rate is Critical for EMEA Hoteliers in 2025

If there’s one metric hoteliers in EMEA should be tracking in 2025, it’s their email capture rate. A hotel’s ability to master email capture is critical to its success and impacts other bottom-line metrics like net operating income (NOI).

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Karen Stephens
by Karen Stephens
9 April 2025Revinate, Inc.Email marketing
Why Email Capture Rate is Critical for EMEA Hoteliers in 2025