Revenue Management

Asset Management

It’s a daily occurrence to see mentions of Artificial Intelligence (AI) throughout multiple industries, including the hotel space. And why not? AI systems can effortlessly perform tasks associated with the cognitive functions of humans, and rather t...

Wherever You Go, There Is Artificial Intelligence

Klaus Kohlmayr

Chief Evangelist and Development Officer, IDeaS

IDeaS

Property Technology

Chatbots, Robotics & AI

Are you ready to whet your appetite for innovation and digest the latest strategies in F&B Revenue Management? Last edition, I served you up insights on pricing automation and its vital role in keeping your business lucrative and competitive. This t...

The New Era of F&B Revenue Management

Fernando Vives

Hospitality Labs Ambassador & Chief Commercial Officer at NH Group

Hospitality Labs

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Performance Max Exposed: What Google isn’t talking about

Tristan Heaword

Founder

three&six

Search Marketing

Digital Marketing

Advertising

With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners and operators to drive even more revenue by leveraging ancillary offerings. Today’s travelers are savvy experience-seekers who expec...

Elevate Your Ancillary Revenue with These 5 Proven Strategies

Paul Rantilla

Senior Vice President, CRO - Hospitality Ancillaries, Plusgrade

Plusgrade

Travel Technology

Business Travel

Guest Experience

Even though tourism and travel has nearly recovered since before the pandemic, hotels are still short on labor. The reasons for this are many, including: the aftermath of the Great Resignation and the Great Reshuffle; less budget available to increa...

Upscale Food & Beverage in Your Hotel’s Self-Serve & Vending Revenue Centers

Cynthia Mejia

Associate Professor and the Interim Chair of the Department of Foodservice & Lodging Management at the University of Central Florida Rosen College of Hospitality Management

UCF

Property Technology

Food & Beverage

University of Central Florida Rosen College of Hospitality Management

Never in human history have we had access to as much data as we do today. In recent years, the tools and strategies we use to process and understand insights derived from this data have become one of the hottest commodities – and with good reason. O...

Will AI Replace Hotel Revenue Managers? Answering the Million Dollar Question

Andrew Rubinacci

Chief Advisory Officer of FLYR for Hospitality

FLYR (formerly Pace Revenue)

Lodging Industry

Innovation

Chatbots, Robotics & AI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Evolving Past ROAS as the Primary Marketing KPI

Stephanie Sparks Smith

CEO & Digital Matriarch, Cogwheel Marketing

HSMAI

Sales & Marketing

Digital Marketing

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. In a time where technology allows m...

The Ever-Evolving Roles and Marketing and Revenue Management

Patricia Davis

Senior Vice President, Marketing & Communications, Davidson Hospitality Group

Davidson

Human Resources

Sales & Marketing

According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.

3 HyperCommerce Strategies for Faster Direct Bookings

Pedro Colaco

CEO at GuestCentric Systems

GuestCentric Systems

Sales & Marketing

CRM & Loyalty

Digital Marketing