Author
Author

Fabian Bartnick

Founder at Infinito

Bartnick

Fabian is the Founder of Infinito, Home to IVI - your very own virtual revenue management assistant. Previously, Fabian was the Vice President of Asia Pacific & International Business at LodgIQ . Fabian’s career covers all sides within hospitality including property, regional and corporate level roles as well as consulting and technology vendor roles across 4 continents and 25 countries. Fabian has helped built and apply price optimization, visual analytics and total revenue management tools across the globe and successfully turned around revenue performance in many companies by providing strategic consulting services as well developing powerful revenue analytics solutions that empower the business to maximize its revenue potential. Fabian has been on the Board of Directors for HSMAI South East Asa and currently sits on the HSMAI Advisory Board.

Insights by Fabian Bartnick (23)

What can the hospitality industry expect from metaverse?

It's going to be beautiful!!! We finally will see an evolution that will dwarf anything we have seen before. Fast is: People hate changing, but they love to escape. If there is one thing that Internet has shown us is that we are able to get away with anything and everything (generic usernames allow us to detach ourselves from the comments we make).

Working with OTAs: The Indirect Distribution Dilemma

It's the wrong question. The OTA's are doing exactly what they are supposed to do and even more. They are not only bringing in customers but they also give insights into the customer through their extranets.

How to manage revenue in a pent-up demand era?

Hoteliers need to be up to date with Macro and Micro trends, their lead times and watch their seasonality. It will be a game of "peek a boo" over the next 12-18 months as we are hearing "recovery" on some parts of the world yet on other parts we are going back into lockdowns.

What are the best technology solutions for optimizing revenue?

Of course Revenue Management "as we know it" will disappear - regardless of AI or not. Its called evolution! The shift we need is to move towards #humancentricRMS - where not the system sits in the middle but the human itself ! and through feedback loops the human will be optimized - ie the user gets better each time they log in (like we do at Infinito).

How can hotels correctly calculate their costs per acquisition?

Finding a calculation that fits every hotel is impossible – different taxation, rules of cost allocation, franchise vs managed vs owned % fees, P&L fee structures, etc. We also need to be realistic.
Load More
Advertisements