Vine to Mind 2025: Where Data and Wine Form the Perfect Blend

Organized by EHL Hospitality Business School and the Harvard Data Science Initiative, the second iteration of the Vine to Mind conference took place on EHL’s iconic Lausanne campus in June 2025. Discussions centered on the role that data science pla...

Philippe Masset

Associate Professor at EHL Hospitality Business School

EHL

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Big Data

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Food and beverage

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Chatbots, Robotics & AI

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Opinion

The competitive edge of integrated data versus siloed approaches

Let’s face it: our industry has never been famous for being data-driven. We’ve been running on gut feeling, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Sales & Marketing

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Big Data

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Opinion

Building Clean Data Foundations for AI in Hospitality

This article concludes Hospitality Net’s Thematics campaign with Shiji Group on Single Provider for Seamless Data. Throughout the series we have examined how integrated systems can transform hotel operations and the guest journey. For this final edi...

Henri Roelings

Founder, Hospitality Net

Hospitality Net

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Information Technology

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Property Technology

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Big Data

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Chatbots, Robotics & AI

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Opinion

Reframing Data Security and Sovereignty as a Hotel Team and Guest Benefit

All it takes is one breach. Cybersecurity represents a clear and present threat for every hotel, and the topic deserves every kilobyte of attention that it gets. But this topic, and the related one of ‘Data Sovereignty’ are often framed as defensive...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hospitality Net

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Information Technology

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Property Technology

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Safety & Security

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Big Data

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Opinion

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

As AI continues to redefine the boundaries of business optimization, a growing debate has emerged around the ethics of AI-driven pricing. The recent controversy surrounding Delta Airlines’ CEO and the suggestion of “personalized pricing” has rightly...

Chris McPherson

Co-Founder and CTO

TakeUp

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Revenue Management

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Innovation

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Big Data

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Chatbots, Robotics & AI

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Opinion

Don’t worry, it’s just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised tha...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Search Marketing

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Social Media

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Digital Marketing

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Big Data

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Opinion

Data Sovereignty Is the New Hospitality Imperative: Why Hotels Need to Rethink Their Tech Stack Now

Should a hotel GM have to consult a legal advisor every time a vendor updates their cloud TOS? This isn’t a theoretical debate anymore; for hoteliers juggling international guests, loyalty programs, and global cloud systems, data sovereignty has bec...

Aleksander Ludynia

Chief Security Officer

Shiji

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Property Technology

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Big Data

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Opinion

Data silos: The unraveling of the hotel guest journey

Data silos are spoken about often in the hotel industry. Different systems for different functions – all doing their respective jobs. But what’s the harm? In a world where efficiency is paramount for commercial success and guests expect seamless, hy...

Tina Markowitz

Vice President, Global Strategy at Cendyn

Cendyn™

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Information Technology

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Big Data

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

Summer Travel Surge = Spike in Fraud: What Hospitality Brands Need to Know

Summer brings a welcome surge in travel, with millions of people booking hotels, redeeming loyalty rewards, and flocking to vacation destinations. But as transaction volumes rise, so do fraud risks and many hospitality brands find themselves unprepa...

Bill Bruno

CEO of Celebrus

Celebrus

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Information Technology

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Safety & Security

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Big Data

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Opinion

Unified Data Layers: Driving Personalisation, Guest Satisfaction, Revenue

In a recent podcast on dojo.live, I spoke about the game-changing role of a unified data layer in staying competitive, especially in an era driven by AI and other emerging technologies.

Binu Mathews

DIRECTOR & CEO at IDS Next

IDS NEXT

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Information Technology

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Lodging Industry

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Big Data

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