Opinion

AI Users Need Agency, Not Agentic

For the past few years, the conversation around artificial intelligence in hospitality has been dominated by a single question: Will AI replace the people who run our hotels, inns, and operations? It is an understandable concern. The industry is gra...

Chris McPherson
Chris McPherson
Co-Founder and CTO
TakeUp
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Property Technology
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Revenue Management
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Big Data
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Chatbots, Robotics & AI
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Chris McPherson
by Chris McPherson
2 December 2025TakeUpBig Data
TakeUp
AI is coming for the PMS, but not the way you think
Opinion

AI is coming for the PMS, but not the way you think

There’s an explosion of talk about AI in hotels, but very little actual application. Or is there? AI has been coming to hotels for a while, but not in the flashy, headline-grabbing way many expect. There won’t be a moment when a chatbot takes over t...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Property Technology
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Innovation
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Big Data
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
27 November 2025Soler & AssociatesBig Data
AI is coming for the PMS, but not the way you think
Opinion

Decentralization Is a Myth — But We Can Still Take Back Control

We’ve heard this promise before. The Internet was supposed to decentralize travel. Then came social media, metasearch, and the so-called “sharing economy.” Each new wave arrived with the same story: this time, hotels will finally connect directly wi...

Ira Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Ira Vouk Hospitality 2.0 Consulting
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Information Technology
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Big Data
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Chatbots, Robotics & AI
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Ira Vouk
by Ira Vouk
25 November 2025Ira Vouk Hospitality 2.0 ConsultingBig Data
Ira Vouk Hospitality 2.0 Consulting
Forecasts are Falling: It’s Time to Look Inward and Refine Your 2026 Plan
Opinion

Forecasts are Falling: It’s Time to Look Inward and Refine Your 2026 Plan

The final U.S. hotel performance forecast of 2025 is in – and it’s not the news many hoped for. According to the latest from CoStar and Tourism Economics, both 2025 and 2026 projections have again been downgraded across occupancy, ADR, and RevPAR, s...

Rob Lawrence
Otelier
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Property Technology
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Revenue Management
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Finance & Accounting
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Big Data
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Rob Lawrence
by Rob Lawrence
14 November 2025OtelierBig Data
Forecasts are Falling: It’s Time to Look Inward and Refine Your 2026 Plan
Wellness Experience Data as a Goldmine for Real Hospitality
Opinion

Wellness Experience Data as a Goldmine for Real Hospitality

It’s often said that there are three main markets that will always exist: health, wealth and relationships. Luckily, this is exactly what hospitality does! But what does it mean to actually care for our guests’ health?

Adam Mogelonsky
Adam Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Sales & Marketing
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Wellness and well-being
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Big Data
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Adam Mogelonsky
by Adam Mogelonsky and Larry Mogelonsky
3 November 2025Hotel Mogel Consulting LimitedBig Data
Wellness Experience Data as a Goldmine for Real Hospitality
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
Opinion

When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say

Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key system expands globally, its view of what makes a hotel exceptional s...

Bruno Saragat
Bruno Saragat
Sales Engineer at Shiji Reviewpro
Shiji
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Awards and Accolades
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Reputation Management
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Big Data
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Bruno Saragat
by Bruno Saragat
29 October 2025ShijiBig Data
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
How Hoteliers are Moving from Green Screens to Guided Insights
Opinion

How Hoteliers are Moving from Green Screens to Guided Insights

Hotel tech looks simple from the lobby; but as we know, behind the front desk it’s anything but. Recently, Otelier’s Distinguished Architect Lex Raleigh sat down with SnapLogic CMO Dayle Hall to explain why hospitality’s data problem is unlike any o...

Jason Q. Freed
Jason Q. Freed
Hospitality Data Evangelist
Otelier
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Finance & Accounting
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Big Data
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Asset Management
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Chatbots, Robotics & AI
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Jason Q. Freed
by Jason Q. Freed
23 October 2025OtelierBig Data
How Hoteliers are Moving from Green Screens to Guided Insights
Opinion

Data Overload to ROI: The New Hospitality Marketing Playbook

Hospitality has always been about balance: creating memorable guest experiences while keeping business performance strong. For years, these were treated as competing priorities. But today, both sides are powered by the same engine: data.

Anssi Rusi
Anssi Rusi
Chief Executive Officer at Supermetrics
Supermetrics
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Sales & Marketing
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Big Data
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Anssi Rusi
by Anssi Rusi
14 October 2025SupermetricsBig Data
Supermetrics