My journey in hospitality began well before the internet, but it was the digital revolution that truly shaped my path. In 1994, I founded HospitalityNet in the Netherlands, the first platform of its kind to bring B2B hospitality news online. Since then, I've helped launch projects such as WIWIH, PineappleSearch, and the HOTEL Yearbook. Along the way, I've had the opportunity to connect with inspiring people across the industry and contribute to advisory boards including IH&RA and HFTP's HITEC, in both Europe and the U.S. I was honored to be inducted into HFTP's HITEC Hall of Fame, and recognized by HSMAI as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing." I am a proud graduate of EHL Hospitality Business School (class of '87). I've spent my career at the intersection of hospitality and digital innovation — a space that continues to evolve and excite me every day.