Opinion

Hotels: Branded or Independent? 5 Key Considerations for Owners & Investors

A major decision for any hotel owner or investor is whether to affiliate their property with a brand. As ever so often, the trade-offs are as comprehensive as they are complex. We do note that the comparison is between the general independent vs bra...

Dan Voellm
Dan Voellm
CEO & Founder of AP Hospitality Advisors
Cayuga Hospitality Consultants
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Lodging Industry
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Real Estate & Investment
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Dan Voellm
by Dan Voellm
6 November 2025Cayuga Hospitality ConsultantsLodging Industry
Cayuga Hospitality Consultants
The Brand Name Myth
Opinion

The Brand Name Myth

One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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CRM & Loyalty
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Public Relations
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Reputation Management
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Brand Marketing
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Martin Soler
by Martin Soler
6 November 2025Soler & AssociatesCRM & Loyalty
The Brand Name Myth
Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?
Opinion

Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?

Every industry has its golden moment of obsession, that period when a single innovation promises to rewrite every rule we’ve ever lived by. For hotels, we’ve lived through many. Online travel agencies were going to make our own websites obsolete. Re...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Chatbots, Robotics & AI
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Are Morch
by Are Morch
5 November 2025Are Morch, Digital Transformation CoachChatbots, Robotics & AI
Will the AI Bubble Burst and Will Hotels Be Just Fine Without It?
Opinion

Infor Hospitality and Amazon Web Services (AWS) are bringing hotel leaders together for Innovation Fest 2025

The hospitality industry is entering a defining moment. After years of steady digital adoption, hotel leaders are shifting their focus from incremental efficiency to systemic innovation that connects technology, data, and human experience into a uni...

Alan Young
Alan Young
VP, Strategy | Hospitality, Infor
Infor
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Information Technology
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Events & Conferences
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Chatbots, Robotics & AI
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Alan Young
by Alan Young
5 November 2025InforInformation Technology
Infor
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Opinion

Beyond Price: The Future of Hotel Upselling and Cross-Selling

In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views ...

Scott Dahl
Scott Dahl
Visiting Professor - Les Roches Global Hospitality
Hospitality Net
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Revenue Management
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Digital Marketing
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Chatbots, Robotics & AI
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Scott Dahl
by Scott Dahl and Mercedes Blanco
5 November 2025Hospitality NetRevenue Management
Beyond Price: The Future of Hotel Upselling and Cross-Selling
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Opinion

Digital Transformation & Operations: The Imperative of Hospitality Unified Selling

When we hear the term Digital Transformation, it can be daunting and confronting. Yet another new term that can make us feel inadequate or that we are in some way falling behind. Digital Transformation is really a term that describes operational tra...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Digital Marketing
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Innovation
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Mark Fancourt
by Mark Fancourt
5 November 2025TRAVHOTECHSales & Marketing
Digital Transformation & Operations: The Imperative of Hospitality Unified Selling
Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All
Opinion

Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All

Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre.

Xavier Font
Xavier Font
Professor of Sustainability Marketing, University of Surrey
University of Surrey
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Environment & Sustainability
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Xavier Font
by Xavier Font
5 November 2025University of SurreyEnvironment & Sustainability
Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All