Author
Author

Floor Bleeker

Chief Technology Officer at Accor

Floor Bleeker Yearbook

Floor has over two decades of multinational experience in the hospitality industry, and a substantial background in IT leadership, strategy development and execution, business analysis and application development. In all his roles, Floor has prioritized team leadership and performance management as fundamental to delivering on the demands of the industry. Prior to joining Accor, Floor was the Chief Information Officer of Mövenpick Hotels & Resorts. In this role he was responsible for IT strategy, program development and implementation across the Group. When Mövenpick Hotels & Resorts joined Accor in November 2018, Floor was appointed Chief Information Officer for the Middle East & Africa and strategic IT programs across the Group. In this position, Floor contributed greatly to the modernization of the IT department and solutions for our hotels in this strategic region for the Group.

Floor joined Accor's Executive Committee upon his appointment as Chief Technology Officer in November 2020.

Floor Bleeker holds a Bachelor degree in Hotel Administration from Hotelschool The Hague, Netherlands and an MBA from the University of Colorado, USA.

Insights by Floor Bleeker (17)

Hotel Technology During Crises, Does it innovate?

Post-crises, only those hoteliers will succeed who a) understand that we are dealing with exceedingly tech-savvy customers who are even more tech-demanding compared to just a year ago - the pandemic has accelerated digital transformation by as much as 7 years (McKinsey), and b) invest in technology to ensure contactless guest experience and improve operational efficiencies via automation, AI, IoT and robotization to lower labor costs, now consuming as much as 87% of RevPAR (CBRE).

Is 'data scientist' the next hot position in hotels/hospitality?

In short, yes, but the problem hotels will have is the quality of the data and getting it into a repository in a meaningful, normalized, standardized way. Many legacy hotel systems are hell-bent on not allowing hotel staff to get at their own data, at least not at a reasonable cost.

Thoughts and recommendations for CYBER HITEC!

My top 5: 1). Session specific: As these will be online, make the sessions very specific. So not “what will be the future of hotel wireless infrastructure” but “what will WIFI 6 mean for your hotel guests and the three things you need to know”.

Is revenue management stuck in a rut?

Hoteliers who are unwilling to invest in the latest revenue management technologies are the ones “stuck in the rut.” Less than 5% of independent hoteliers have a revenue management system (RMS) in place, many branded hoteliers are stuck with their hotel chain's less than adequate RMS technology.
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