All Latest News Filter The Hotel Yearbook Regenerative Hospitality: Embedding People, Place, and Planet The EHL Research Team argues that hospitality must move beyond “doing less harm” toward regenerative hospitality, where hotels actively restore ecosystems, strengthen communities, and create net-positive impact. Using their Regenerative Hospitality ... EHL Hospitality Business School More in this category Environment & Sustainability The Hotel Yearbook Fixing Hotels’ Biggest Sustainability Blind Spot: Waste Greg Poirier, Global Director, Hospitality Certification Programs at Audubon International, highlights that, unlike energy and water, hotel waste is still poorly measured and managed, making it a major sustainability blind spot. He argues that real ... Audubon International More in this category Environment & Sustainability The Hotel Yearbook AI Agents in Hospitality: Driving Innovation, Well-Being, and Personalization The EHL Research Team outlines how AI is shifting from hype to practical tool in hospitality, with most professionals expecting a major impact on guest communications, personalization, and operations by 2026. Current adoption is still limited and fo... EHL Hospitality Business School More in this category Information Technology The Hotel Yearbook Agentic AI: An Inflection Point for Hospitality in 2026 Wouter Geerts of Mews argues 2026 is when agentic AI moves from hype to quietly running hotel operations—handling routine tasks, predicting demand, and coordinating systems so staff can focus on meaningful guest interactions. The key enabler: a "sem... Mews Systems Ltd More in this category Information Technology The Hotel Yearbook Sitting at the crossroads of tradition and AI: What lies ahead for hotel stars? Dr. Dimitris Koutoulas, tourism consultant and Assistant Professor of Tourism and Hotel Management, explores what lies ahead for traditional hotel star ratings in an AI-driven world. He explains why official classifications still matter alongside gu... Koutoulas Consulting More in this category Sales & Marketing The Hotel Yearbook AI Advantage: Reimagining Hospitality’s Commercial Future Brian Hicks, President and CEO at Hospitality Sales & Marketing Association International (HSMAI), outlines how AI is rapidly moving from experimentation to real impact across hospitality’s commercial functions, driving measurable gains in revenue, ... Hospitality Sales & Marketing Association International (HSMAI) More in this category Sales & Marketing The Hotel Yearbook 10 Agentic AI Trends That Will Redefine Hotel Operations in 2026 Florian Montag, VP of Business Development at Apaleo, argues that 2026 will be the year agentic AI quietly becomes the backbone of hotel operations, moving from experiments to embedded agents that coordinate housekeeping, distribution, guest request... Apaleo GmbH More in this category Information Technology The Hotel Yearbook If I were Minister of Food & Beverage Nico Dingemans, Founder and Managing Director, Hospitality in Health (HIH), lays out a fictional but very concrete National Sustainable Gastronomy Strategy 2026 built around ten “Ps,” linking health, environment, innovation, and social impact across... Hospitality in Health (HIH) More in this category Food and beverage The Hotel Yearbook The hidden cost of job shadowing: why hospitality must rethink training Guido Helmerhorst, Founder & Partner at ScenarioBox, argues that traditional job shadowing is a hidden tax on hospitality operations – expensive, inconsistent, and completely unmeasured – at exactly the moment the industry can least afford it. He ma... ScenarioBox More in this category Human Resources The Hotel Yearbook Top 10 Branding Trends for 2026 Sean Danson, Founder and CEO of New Pantheon, maps out ten branding shifts that will define hospitality in 2026, from regenerative hospitality and AI-as-infrastructure to immersive storyworlds and quiet, conscious luxury. He argues that the stronges... New Pantheon More in this category Brand Marketing The Hotel Yearbook 2026 Converging Forces – The Future is Hybrid by Design Explore Your content on Hospitality Net? Hospitality Net membership explained
The Hotel Yearbook Regenerative Hospitality: Embedding People, Place, and Planet The EHL Research Team argues that hospitality must move beyond “doing less harm” toward regenerative hospitality, where hotels actively restore ecosystems, strengthen communities, and create net-positive impact. Using their Regenerative Hospitality ... EHL Hospitality Business School More in this category Environment & Sustainability
The Hotel Yearbook Fixing Hotels’ Biggest Sustainability Blind Spot: Waste Greg Poirier, Global Director, Hospitality Certification Programs at Audubon International, highlights that, unlike energy and water, hotel waste is still poorly measured and managed, making it a major sustainability blind spot. He argues that real ... Audubon International More in this category Environment & Sustainability
The Hotel Yearbook AI Agents in Hospitality: Driving Innovation, Well-Being, and Personalization The EHL Research Team outlines how AI is shifting from hype to practical tool in hospitality, with most professionals expecting a major impact on guest communications, personalization, and operations by 2026. Current adoption is still limited and fo... EHL Hospitality Business School More in this category Information Technology
The Hotel Yearbook Agentic AI: An Inflection Point for Hospitality in 2026 Wouter Geerts of Mews argues 2026 is when agentic AI moves from hype to quietly running hotel operations—handling routine tasks, predicting demand, and coordinating systems so staff can focus on meaningful guest interactions. The key enabler: a "sem... Mews Systems Ltd More in this category Information Technology
The Hotel Yearbook Sitting at the crossroads of tradition and AI: What lies ahead for hotel stars? Dr. Dimitris Koutoulas, tourism consultant and Assistant Professor of Tourism and Hotel Management, explores what lies ahead for traditional hotel star ratings in an AI-driven world. He explains why official classifications still matter alongside gu... Koutoulas Consulting More in this category Sales & Marketing
The Hotel Yearbook AI Advantage: Reimagining Hospitality’s Commercial Future Brian Hicks, President and CEO at Hospitality Sales & Marketing Association International (HSMAI), outlines how AI is rapidly moving from experimentation to real impact across hospitality’s commercial functions, driving measurable gains in revenue, ... Hospitality Sales & Marketing Association International (HSMAI) More in this category Sales & Marketing
The Hotel Yearbook 10 Agentic AI Trends That Will Redefine Hotel Operations in 2026 Florian Montag, VP of Business Development at Apaleo, argues that 2026 will be the year agentic AI quietly becomes the backbone of hotel operations, moving from experiments to embedded agents that coordinate housekeeping, distribution, guest request... Apaleo GmbH More in this category Information Technology
The Hotel Yearbook If I were Minister of Food & Beverage Nico Dingemans, Founder and Managing Director, Hospitality in Health (HIH), lays out a fictional but very concrete National Sustainable Gastronomy Strategy 2026 built around ten “Ps,” linking health, environment, innovation, and social impact across... Hospitality in Health (HIH) More in this category Food and beverage
The Hotel Yearbook The hidden cost of job shadowing: why hospitality must rethink training Guido Helmerhorst, Founder & Partner at ScenarioBox, argues that traditional job shadowing is a hidden tax on hospitality operations – expensive, inconsistent, and completely unmeasured – at exactly the moment the industry can least afford it. He ma... ScenarioBox More in this category Human Resources
The Hotel Yearbook Top 10 Branding Trends for 2026 Sean Danson, Founder and CEO of New Pantheon, maps out ten branding shifts that will define hospitality in 2026, from regenerative hospitality and AI-as-infrastructure to immersive storyworlds and quiet, conscious luxury. He argues that the stronges... New Pantheon More in this category Brand Marketing
