If I were Minister of Food & Beverage

Nico Dingemans, Founder and Managing Director, Hospitality in Health (HIH), lays out a fictional but very concrete National Sustainable Gastronomy Strategy 2026 built around ten “Ps,” linking health, environment, innovation, and social impact across the entire food value chain. Framed as a policy letter, it argues that countries must hard-wire sustainable gastronomy into education, procurement, tourism, and measurement systems to turn food into both a wellbeing driver and a national competitive advantage.

Your Excellency, dear Prime Minister,

On behalf of the Ministry of Food and Beverage, it is with great pleasure that I present our National Sustainable Gastronomy Strategy 2026, laying the foundation for the following decade. This strategy articulates our national values, vision, and mission for responsible F&B leadership with a comprehensive socioeconomic plan we refer to as the "Ten Ps," served in three courses: Purpose, People, Partnerships, Place, Products, Policies, Pricing, Presentation, Promotion, and Proof.

Read the full article

The Hotel Yearbook 2026 - Annual Edition

The hotel industry in 2026 finds itself at the meeting point of powerful, converging forces: rapid technological progress, climate urgency, shifting guest expectations, labour market disruption and economic realignment. This edition of The HOTEL Yearbook looks at how hotel organisations respond, not by choosing one direction over another, but by designing integrated strategies that combine digital and human, global and local, automation and empathy. A large share of this year’s contributions focuses in particular on artificial intelligence and its growing influence across almost every segment of hospitality, confirming AI as one of the defining themes of this moment. Bringing together expert voices from around the world, the publication explores strategy, technology, sustainability, finance, asset management, food and beverage, human resources, design and more, all through the lens of intentional hybridity in an age of convergence. The message is clear: in 2026, hybridity is no longer optional; it is strategic, and it will be the leaders who approach it with real intention who shape the future of our industry.
www.hotelyearbook.com/edition/2026.html