Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail
Press Release

Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail

The European Travel Commission (ETC) and Eurail have announced the winners of the 2025 Rail Tourism Awards, recognising excellence in campaigns that promote rail as an exciting, sustainable and meaningful way to explore Europe. The awards were prese...

European Travel Commission (ETC)
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Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail 5 December 2025European Travel Commission (ETC)Sales & Marketing
Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail
Unlocking Incremental Revenue in Hospitality: October 2025 Cayuga Hospitality Consultants Conference
Opinion

Unlocking Incremental Revenue in Hospitality: October 2025 Cayuga Hospitality Consultants Conference

In October 2025, Cayuga Hospitality Consultants hosted a dynamic discussion on new pathways to incremental revenue in the hotel and restaurant industry. With economic pressures prompting owners to think differently about value creation, the conversa...

Mandy Murry
Mandy Murry
Principal & Chief Experience Officer at The Hospitality Concierge and member of Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Revenue Management
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Events & Conferences
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Mandy Murry
by Mandy Murry and Gary Isenberg
5 December 2025Cayuga Hospitality ConsultantsSales & Marketing
Unlocking Incremental Revenue in Hospitality: October 2025 Cayuga Hospitality Consultants Conference
Personal Branding for Sales Leaders: Stand Out and Accelerate Your Career Growth
Opinion

Personal Branding for Sales Leaders: Stand Out and Accelerate Your Career Growth

Today, the reputation isn’t whispered in boardrooms anymore — it’s built in public, on platforms like LinkedIn, where buyers, recruiters, peers, and even your own team silently evaluate your credibility.

Muhammad Tanveer
Muhammad Tanveer
Author - The Sales Leadership Brief (Linkedin Newsletter)
Hashoo Group
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Revenue Management
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Muhammad Tanveer
by Muhammad Tanveer
5 December 2025Hashoo GroupSales & Marketing
Personal Branding for Sales Leaders: Stand Out and Accelerate Your Career Growth
OTA guest conversion strategy for hotels: The ultimate guide
Explainer

OTA guest conversion strategy for hotels: The ultimate guide

Let’s be honest: most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) booker walks through your door, you have a prime o...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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OTA guest conversion strategy for hotels: The ultimate guide
by Karen Stephens
4 December 2025Revinate, Inc.Sales & Marketing
OTA guest conversion strategy for hotels: The ultimate guide
Doug Kennedy’s Next Staff Training Webcast: Using The Value Pyramid Model To Sell Guest Experiences and Not Just Quote Rates
Press Release

Doug Kennedy’s Next Staff Training Webcast: Using The Value Pyramid Model To Sell Guest Experiences and Not Just Quote Rates

In this month’s webcast, Doug presents his “Value Pyramid” sales model, which he uses in his training workshops for both transient and group/event sales staff to show participants how to move beyond renting “space and time.”

Kennedy Training Network (KTN)
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Lodging Industry
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Doug Kennedy’s Next Staff Training Webcast: Using The Value Pyramid Model To Sell Guest Experiences and Not Just Quote Rates 4 December 2025Kennedy Training Network (KTN)Sales & Marketing
Doug Kennedy’s Next Staff Training Webcast: Using The Value Pyramid Model To Sell Guest Experiences and Not Just Quote Rates
Blending Tradition and Innovation at The Belfry: A Conversation on the Future of Guest Experience
Opinion

Blending Tradition and Innovation at The Belfry: A Conversation on the Future of Guest Experience

During my recent conversation with Emma Catterall, Senior Finance Director at The Belfry, I was reminded that the most powerful transformations in hospitality often occur when technology, people, and place work together in harmony.

Florencia Cueto
Florencia Cueto
Director, Global Engagement & Sales Enablement at Shiji Group
Shiji
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Guest Experience
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Florencia Cueto
by Florencia Cueto
3 December 2025ShijiSales & Marketing
Blending Tradition and Innovation at The Belfry: A Conversation on the Future of Guest Experience
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao
Chris Zhao
Senior Product Manager - SEM/SEO
Travel Media Group
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Search Marketing
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Social Media
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Chris Zhao
by Chris Zhao
1 December 2025Travel Media GroupSales & Marketing
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Performance Max (PMax) Campaigns: The Automated Future of Google Ads
Opinion

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

Kylie Chen
Kylie Chen
Director of Paid Strategy
Cogwheel Marketing & Analytics
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Digital Marketing
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Kylie Chen
by Kylie Chen
1 December 2025Cogwheel Marketing & AnalyticsSales & Marketing
Performance Max (PMax) Campaigns: The Automated Future of Google Ads