Opinion

Evergreen Content and the Long-Term ROI of Hotel Marketing

In hospitality marketing, it’s easy to get caught in a cycle of constant campaigns. You have seasonal promotions, last-minute offers, and time-sensitive announcements that disappear as quickly as they launch. While these efforts play an important ro...

Debbie Miller
Debbie Miller
Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.
Cayuga Hospitality Consultants
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Debbie Miller
by Debbie Miller
22 January 2026Cayuga Hospitality ConsultantsContent Marketing
Cayuga Hospitality Consultants
The Secret to Hotel Storytelling that Sells
Opinion

The Secret to Hotel Storytelling that Sells

What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods than Microsoft sold Zune, even though Zune had better hardware? Why was smoking once considered the epitome of glamour, on...

Melissa Rodrigues
Melissa Rodrigues
Lead Content Manager at GuestCentric
GuestCentric Systems
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Melissa Rodrigues
by Melissa Rodrigues
19 December 2025GuestCentric SystemsContent Marketing
The Secret to Hotel Storytelling that Sells
Supplier News

CommingleIQ: Hotel Storytelling Reimagined

Lodging Interactive, an award-winning digital marketing agency exclusively serving the hospitality industry, today announced the launch of CommingleIQ: Hotel Storytelling Reimagined. CommingleIQ combines integrated storytelling with AI-driven discov...

Lodging Interactive
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CommingleIQ: Hotel Storytelling Reimagined 2 December 2025Lodging InteractiveContent Marketing
CommingleIQ: Hotel Storytelling Reimagined
Supplier News

Travel Media Group Surpasses $1 Million in Social Media Ad Spend for Hotel Partners

Travel Media Group is pleased to announce that they have surpassed $1 million in social media ad spend invested on behalf of their hotel partners. As a trusted provider of exclusive hospitality marketing services, this achievement underscores the co...

Travel Media Group
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Travel Media Group Surpasses $1 Million in Social Media Ad Spend for Hotel Partners12 November 2025Travel Media GroupContent Marketing
Travel Media Group Surpasses $1 Million in Social Media Ad Spend for Hotel Partners
Supplier News

Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels

Benchmark Global Sales, the powerhouse behind group business for Benchmark Resorts & Hotels, has partnered with Lure Agency to level up sales performance across its independent portfolio with one clear goal: drive more direct group revenue.

Lure Agency
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Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels 5 November 2025Lure AgencyContent Marketing
Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels
Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesContent Marketing
Unlimited Content, Unlimited Boredom?
Supplier News

Shiji proudly announces Iceportal Content surpasses 2.5M images distributed globally

Shiji, the global hospitality technology leader, is proud to announce that its hotel content distribution and management platform, Iceportal Content has reached live distribution of over 2.5 million hotel images globally, marking a major milestone i...

Shiji Group
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Property Technology
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Online Travel Agencies (OTA)
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Shiji proudly announces Iceportal Content surpasses 2.5M images distributed globally 9 October 2025ShijiContent Marketing
Shiji proudly announces Iceportal Content surpasses 2.5M images distributed globally
Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Lodging Industry
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
2 October 2025CuracityContent Marketing
Email Is About to Become Your Most Important Customer Interface
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyContent Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season