4 strategies hoteliers are using to run their social channels
Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
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Ryan Haynes
by Ryan Haynes
7 October 2025Haynes MarComs LtdSocial Media
4 strategies hoteliers are using to run their social channels
Supplier News

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

RateTiger by eRevMax has once again earned the prestigious Premier Connectivity Partner status from Booking.com, marking the 8th consecutive year of this remarkable achievement. This recognition highlights RateTiger’s continued commitment to deliver...

eRevMax Ltd.
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Online Travel Agencies (OTA)
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RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year16 September 2025eRevMax Ltd.Social Media
RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year
Supplier News

How Hotels Can Harness Social Media to Drive Real Business Value

Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core busines...

Lodging Interactive
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Revenue Management
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How Hotels Can Harness Social Media to Drive Real Business Value 8 September 2025Lodging InteractiveSocial Media
How Hotels Can Harness Social Media to Drive Real Business Value
4 tips to using AI and not creating slop
Opinion

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
28 August 2025Soler & AssociatesSocial Media
4 tips to using AI and not creating slop
Is WhatsApp for Hotel Guest Communication Worth It?
Opinion

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Guest Experience
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Johanna Bernuy
by Johanna Bernuy
28 August 2025BookboostSocial Media
Is WhatsApp for Hotel Guest Communication Worth It?
10 Things to Feature on Your Hotel Social Channels
Opinion

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho
Fred Ho
Senior Marketing Manager, Conrad New York Downtown
Hilton
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Fred Ho
by Fred Ho
11 August 2025HiltonSocial Media
10 Things to Feature on Your Hotel Social Channels
Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSocial Media
Why your KPIs don’t match across platforms
How User-Generated Content Can Help Your Hotel (With Examples)
Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Nick Donaghy
by Nick Donaghy
4 August 2025GuestRevuSocial Media
How User-Generated Content Can Help Your Hotel (With Examples)