Social Media

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

RateTiger by eRevMax has once again earned the prestigious Premier Connectivity Partner status from Booking.com, marking the 8th consecutive year of this remarkable achievement. This recognition highlights RateTiger’s continued commitment to deliver...

eRevMax Ltd.

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Awards and Accolades

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Online Travel Agencies (OTA)

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Digital Marketing

RateTiger Recognized as Booking.com’s Premier Connectivity Partner for the 8th Consecutive Year

Navigating the Next Frontier of Social Commerce in Hospitality

The launch of TikTok Go, in partnership with Booking.com, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app, enabling content creators to earn commissions when their followers make reservations. It is not ...

Shiji Group

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Sales & Marketing

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Navigating the Next Frontier of Social Commerce in Hospitality

How Hotels Can Harness Social Media to Drive Real Business Value

Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core busines...

Lodging Interactive

Lodging Interactive

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Sales & Marketing

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Revenue Management

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How Hotels Can Harness Social Media to Drive Real Business Value

4 tips to using AI and not creating slop

4 tips to using AI and not creating slop

We’re starting to drown in AI slop: LinkedIn posts and articles that are entirely AI-conceived (and possibly executed). They look like content, but they’re really just a collection of bland, recycled statements with no insights and no opinions. When...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Sales & Marketing

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Chatbots, Robotics & AI

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Content Marketing

4 tips to using AI and not creating slop

Is WhatsApp for Hotel Guest Communication Worth It?

Is WhatsApp for Hotel Guest Communication Worth It?

WhatsApp is a valuable guest communication tool for hotels looking to connect with guests across different journey stages. It’s best used for casual, timely messages and works alongside email and SMS. In this guide, you’ll find use cases, pricing de...

Johanna Bernuy

Marketing Manager at Bookboost

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Sales & Marketing

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Mobile Marketing

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Guest Experience

Is WhatsApp for Hotel Guest Communication Worth It?

Converting Social Media Engagement into Hotel Bookings with Measurable Results

In today’s competitive hospitality market, simply having a Facebook or Instagram page isn’t enough. Hotels need more than likes and shares — they need a strategy that turns attention into actual reservations and group event leads.

Lodging Interactive

Lodging Interactive

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Sales & Marketing

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Converting Social Media Engagement into Hotel Bookings with Measurable Results

10 Things to Feature on Your Hotel Social Channels

10 Things to Feature on Your Hotel Social Channels

In today’s digital-first travel landscape, your hotel’s social media presence is more than just a marketing tool—it’s an extension of your guest experience. A well-curated feed can inspire wanderlust, build brand loyalty, and even drive direct booki...

Fred Ho

Senior Marketing Manager, Conrad New York Downtown

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Sales & Marketing

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10 Things to Feature on Your Hotel Social Channels

Why your KPIs don’t match across platforms

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott

Thomas McDermott

CMO at Tambourine

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Sales & Marketing

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Why your KPIs don’t match across platforms

How User-Generated Content Can Help Your Hotel (With Examples)

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy

Digital Marketing Specialist

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Sales & Marketing

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Content Marketing

How User-Generated Content Can Help Your Hotel (With Examples)

Google now indexes Instagram content: What this means for hotels & SEO strategy

Google now indexes Instagram content: What this means for hotels & SEO strategy

It used to be that when someone searched for your business on Google, your Instagram pages wouldn’t appear. That’s finally changing, as Instagram has decided to allow Google to display public posts, reels, and videos in external search results.

Apollos Gause

SEO & Growth Innovator at Cendyn

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Search Marketing

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Google now indexes Instagram content: What this means for hotels & SEO strategy