Opinion

Social Media Engagement Benchmarks for Travel Brands

A recent report published by Rival IQ sheds some interesting light on social platforms performance benchmarks across various industries. In its 2023 Social Media Industry Benchmark report, they look at the most important metrics across 14 industries...

Frederic Gonzalo
Frederic Gonzalo
Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Gonzo Marketing
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Frederic Gonzalo
by Frederic Gonzalo
6 March 2023Gonzo MarketingSocial Media
Gonzo Marketing
Supplier News

Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner

It was a close race, as hotels around the world battled it out for Lodging Interactive’s first annual Instagram Hotel Christmas Tree Competition that aimed to support local hotel charities. The stakes were high, and the competition was fierce, but i...

Lodging Interactive
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Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner25 January 2023Lodging InteractiveSocial Media
Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner
Social Media’s Rising Influence on the Travel Industry
Opinion

Social Media’s Rising Influence on the Travel Industry

Social media has been around for over a decade now, but its influence over our decision making and buying preferences continues to grow. As travel is an inherently social activity, this influence is particularly present for our industry.

Robert Fan
Robert Fan
Director of Product Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Robert Fan
by Robert Fan
20 January 2023Expedia Group Media SolutionsSocial Media
Social Media’s Rising Influence on the Travel Industry
What Would You Do With 1 Million Hilton Honors Points? First‑Ever DoubleTree Doodle Contest Winner Shares Her Award‑Winning Ideas
Press Release

What Would You Do With 1 Million Hilton Honors Points? First‑Ever DoubleTree Doodle Contest Winner Shares Her Award‑Winning Ideas

DoubleTree by Hilton hotels have been welcoming guests with their signature, warm chocolate chip cookie for over 30 years. Last August, Sarah Allgire, a designer from Columbus, Ohio, one of the 19 million people who enjoy DoubleTree Cookies each yea...

Hilton
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What Would You Do With 1 Million Hilton Honors Points? First‑Ever DoubleTree Doodle Contest Winner Shares Her Award‑Winning Ideas18 January 2023HiltonSocial Media
What Would You Do With 1 Million Hilton Honors Points? First‑Ever DoubleTree Doodle Contest Winner Shares Her Award‑Winning Ideas
Should Hotels consider Betting on Twitter?
Opinion

Should Hotels consider Betting on Twitter?

It’s been a whirlwind of mass layoffs, revenue losses, investigations, provocative tweets, and app developments since Elon Musk announced his impending acquisition of Twitter back in April 2022. A number of big advertisers have since paused spending...

Melissa Rodrigues
Melissa Rodrigues
Senior Content Manager at GuestCentric
GuestCentric Systems
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Sales & Marketing
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Melissa Rodrigues
by Melissa Rodrigues
17 January 2023GuestCentric SystemsSocial Media
Should Hotels consider Betting on Twitter?
4 Dos & Don’ts of Creating Unique Experiences at Your Hotel
Opinion

4 Dos & Don’ts of Creating Unique Experiences at Your Hotel

As more hoteliers venture into the experience economy, there will be quite a bit of trial & error to figure out how to create a variety of valuable activities. What should decision makers and teams keep in mind as they approach this process? Whether...

Samantha Hardcastle
Samantha Hardcastle
Founder at The Storied Experience
The Storied Experience
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Wellness and well-being
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Samantha Hardcastle
by Samantha Hardcastle
7 December 2022The Storied ExperienceSocial Media
4 Dos & Don’ts of Creating Unique Experiences at Your Hotel
Global Survey: Travelers Want More Inclusive, Authentic Content On Social Media
Press Release

Global Survey: Travelers Want More Inclusive, Authentic Content On Social Media

Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers. Kimpton p...

IHG Hotels & Resorts
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Global Survey: Travelers Want More Inclusive, Authentic Content On Social Media 6 December 2022IHGSocial Media
Global Survey: Travelers Want More Inclusive, Authentic Content On Social Media