Opinion

Harnessing the Power of Technology and Data: Elevating the Traveler Experience in Hospitality

As the hospitality industry strives to create memorable experiences and foster guest loyalty, the integration of technology and data emerges as a key differentiator. By harnessing the vast potential of data-driven insights and technological innovati...

Cara Lai Miles
Cara Lai Miles
Marketing Manager
TrustYou
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Travel Technology
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Brand Marketing
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Guest Experience
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Cara Lai Miles
by Cara Lai Miles
18 September 2024TrustYouDigital Marketing
TrustYou GmbH
Hotels in Europe balance digital platforms and direct bookings for success
Opinion

Hotels in Europe balance digital platforms and direct bookings for success

In many sectors, the digital transformation has sparked concerns about market concentration, favoring larger players over smaller businesses. Yet, the European hotel industry defies this trend, as evidenced by the latest findings from Hotrec, the um...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Online Travel Agencies (OTA)
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Lodging Industry
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Markets & Performance
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Peter Lochbihler
by Peter Lochbihler
16 September 2024Booking.comDigital Marketing
Hotels in Europe balance digital platforms and direct bookings for success
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Press Release

Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry

Expedia Group is meeting travelers where they are: on social media. Today, Expedia announced 100+ new Travel Shops curated by social media creators, tastemakers and brands. Travel Shops are first-of-its-kind shoppable storefronts for creators to sha...

Expedia Group, Inc.
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Social Media
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Advertising
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Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry16 September 2024Expedia Group, Inc.Digital Marketing
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Supplier News

Lindsey Sagnella Appointed Vice President, Content at three&six.

Digital marketing agency three&six is excited to announce the appointment of Lindsey Sagnella as Vice President, Content. With over a decade of experience driving successful social media strategies for luxury and hospitality brands, Lindsey joins th...

three&six
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Search Marketing
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Email marketing
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Lindsey Sagnella Appointed Vice President, Content at three&six.13 September 2024three&sixDigital Marketing
Lindsey Sagnella Appointed Vice President, Content at three&six.
The Hotelier’s Guide to Profitable Direct Booking and OTA Management
Opinion

The Hotelier’s Guide to Profitable Direct Booking and OTA Management

Balancing distribution channels between Online Travel Agencies (OTAs) and direct bookings is essential for maximizing revenue and maintaining control over the guest experience. While OTAs can drive significant traffic and bookings, relying too heavi...

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Property Technology
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Revenue Management
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Online Travel Agencies (OTA)
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Anna Belash
by Anna Belash
10 September 2024ExelyDigital Marketing
The Hotelier’s Guide to Profitable Direct Booking and OTA Management
White Paper

HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing

The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, From Last-Click to F...

The Hospitality Sales and Marketing Association International (HSMAI)
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Sales & Marketing
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HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing 4 September 2024HSMAIDigital Marketing
HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Sales & Marketing
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Simone Puorto
by Simone Puorto
2 September 2024Travel SingularityDigital Marketing
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

Demystifying PMax for hotels: A balanced perspective on transparency and control

Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your b...

Carly Ferranolo
Carly Ferranolo
SEM Team Lead at Cendyn
Cendyn™
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Carly Ferranolo
by Carly Ferranolo
2 September 2024Cendyn™Digital Marketing
Cendyn™
Supplier News

Solutions to build hotel advertising campaigns that reach valuable travelers

Hotels face many challenges beyond filling rooms — they also want to bring in guests who drive value with every booking. In today’s competitive lodging market, targeting these valuable travelers is important for achieving sustainable success, but id...

Expedia Group Media Solutions
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Solutions to build hotel advertising campaigns that reach valuable travelers27 August 2024Expedia Group Media SolutionsDigital Marketing
Solutions to build hotel advertising campaigns that reach valuable travelers
Opinion

How to get your hotel teams on board with AI

Are your teams hesitant to incorporate one more technology into their workday? Have you noticed their scepticism towards the application of AI in hospitality? Or perhaps seek decision-makers at your hotel to acknowledge how AI can support overloaded...

Tiago Araújo
Tiago Araújo
CEO at HiJiffy
HiJiffy
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Revenue Management
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Chatbots, Robotics & AI
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Guest Experience
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Tiago Araújo
by Tiago Araújo
27 August 2024HiJiffyDigital Marketing
HiJiffy