Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Opinion

Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry

In an era where digital innovation continuously reshapes consumer expectations, the hospitality sector stands at the precipice of a significant transformation, driven by the advent of generative AI technologies. Google’s introduction of the Search G...

Are Morch
Are Morch
Digital Transformation Coach for Hotels
Are Morch, Digital Transformation Coach
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Are Morch
by Are Morch
3 April 2024Are Morch, Digital Transformation CoachSearch Marketing
Reimagining Hospitality: Google’s Search Generative Experience (SGE) and Its Impact on the Hotel Industry
Online Travel Giants Set New Record For Marketing Spend In ‘23
External

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire
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Online Travel Giants Set New Record For Marketing Spend In ‘2313 March 2024PhocuswireSearch Marketing
Online Travel Giants Set New Record For Marketing Spend In ‘23
White Paper

Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F, are the headline findings from our recent white paper titled "A Wake-Up Call: The State of SE...

three&six
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Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?
by Tristan Heaword
8 June 2023three&sixSearch Marketing
Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?
Podcast

Will AI and ChatGPT Kill Your Search Traffic?

It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it find a way to recover? A better question, though, might be “What happens to your traffic and ...

Tim Peter & Associates, LLC
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Will AI and ChatGPT Kill Your Search Traffic?
by Tim Peter
3 May 2023Tim Peter & Associates, LLCSearch Marketing
Will AI and ChatGPT Kill Your Search Traffic?
Opinion

How to Improve Review Scores on Booking.com

Booking.com is the world’s leading source of hotel reviews, powering 41.8% of global guest reviews in 2022. With millions of travelers searching for their next stay on the platform, it’s essential that hoteliers understand how reviews and guest scor...

Zoé Koumbouzi
Zoé Koumbouzi
Director of Product Marketing at Shiji
Shiji
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Zoé Koumbouzi
by Zoé Koumbouzi
19 April 2023ShijiSearch Marketing
Shiji Group