External

Agentic AI for travel heats up as Google preps booking tools

Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like ...

travelweekly.com
More in this category
Online Travel Agencies (OTA)
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More like this
Agentic AI for travel heats up as Google preps booking tools 3 December 2025travelweekly.comSearch Marketing
Agentic AI for travel heats up as Google preps booking tools
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Opinion

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Chris Zhao
Chris Zhao
Senior Product Manager - SEM/SEO
Travel Media Group
More in this category
Sales & Marketing
More in this category
Search Marketing
More in this category
Social Media
More in this category
Digital Marketing
More like this
Chris Zhao
by Chris Zhao
1 December 2025Travel Media GroupSearch Marketing
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
Opinion

De-Googlize Your Company

What company doesn’t want to rank high in Google searches? When a customer is looking for whatever you sell, wouldn’t you want to be ranked at the top of the first page? Unless you’re willing to pay and advertise, you have to naturally get there, an...

Shep Hyken
Shep Hyken
Customer Service and Experience Expert, Keynote Speaker and Bestselling Author
Shepard Presentations, LLC.
More in this category
CRM & Loyalty
More in this category
Search Marketing
More like this
Shep Hyken
by Shep Hyken
26 November 2025Shepard Presentations, LLC.Search Marketing
Shepard Presentations, LLC.
How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up
Opinion

How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova
Savina Karaivanova
Marketing & Product Strategist
Userguest
More in this category
Search Marketing
More in this category
Digital Marketing
More in this category
Advertising
More in this category
Chatbots, Robotics & AI
More like this
Savina Karaivanova
by Savina Karaivanova
20 October 2025UserguestSearch Marketing
How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up
Opinion

Decoding AI’s Impact on the Changing Guest Journey

The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI. Large Language Models (LLMs) are creating a new, non-linear journeys by delivering multimodal, per...

Benu Aggarwal
Benu Aggarwal
Founder and President, Milestone Inc.
Milestone Inc.
More in this category
Search Marketing
More in this category
Digital Marketing
More in this category
Chatbots, Robotics & AI
More like this
Benu Aggarwal
by Benu Aggarwal
10 September 2025Milestone Inc.Search Marketing
Milestone Inc.
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Opinion

How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity

Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations. Due to generative AI...

Jessica Kurtz
Jessica Kurtz
Global Product Ambassador at Reviewpro Reputation
Shiji
More in this category
Sales & Marketing
More in this category
Reputation Management
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More like this
Jessica Kurtz
by Jessica Kurtz
3 September 2025ShijiSearch Marketing
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
How to Sell Hotel Group Experiences That AI Can’t Ignore
Opinion

How to Sell Hotel Group Experiences That AI Can’t Ignore

If you’re in hotel group sales, you might be asking yourself: “Why isn’t my outreach working anymore? Cold calls are ignored, email responses are dwindling, and even when planners visit our website, they don’t convert. How do we make sure AI and rea...

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
More in this category
Sales & Marketing
More in this category
Search Marketing
More in this category
Chatbots, Robotics & AI
More like this
Susan Tucker
by Susan Tucker
27 August 2025Lure AgencySearch Marketing
How to Sell Hotel Group Experiences That AI Can’t Ignore
If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing
Opinion

If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing

Many hotel managers today aim to shift more bookings to their website — and rightly so. But in practice, website sales often come in short-lived spikes, driven almost entirely by paid campaigns. When ads are the only traffic source, the website beco...

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
More in this category
Revenue Management
More in this category
Search Marketing
More in this category
Digital Marketing
More like this
Anna Belash
by Anna Belash
27 August 2025ExelySearch Marketing
If Hotel Website Sales Only Grow When You Run Ads, Something’s Missing