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Agentic AI for travel heats up as Google preps booking tools

Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like ...

travelweekly.com
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Online Travel Agencies (OTA)
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Search Marketing
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Chatbots, Robotics & AI
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Agentic AI for travel heats up as Google preps booking tools 3 December 2025travelweekly.comSearch Marketing
Agentic AI for travel heats up as Google preps booking tools
External

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am...

Search Engine Roundtable
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Search Marketing
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Digital Marketing
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Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed19 August 2024Search Engine RoundtableSearch Marketing
Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed
Online Travel Giants Set New Record For Marketing Spend In ‘23
External

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire
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Online Travel Agencies (OTA)
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Search Marketing
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Advertising
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Online Travel Giants Set New Record For Marketing Spend In ‘2313 March 2024PhocuswireSearch Marketing
Online Travel Giants Set New Record For Marketing Spend In ‘23