Search Marketing

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am...

Search Engine Roundtable

Search Engine Roundtable

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Digital Marketing

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

How Google and Meta could disrupt travel discovery with AI

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market.

searchengineland.com

searchengineland.com

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Revenue Management

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Search Marketing

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Digital Marketing

How Google and Meta could disrupt travel discovery with AI

Google’s Algorithm Leak And What It Means For Travel SEO

If you’re in marketing, you’ve likely heard about the recent Google API documentation leak. On May 27, SEO practitioner Erfan Azimi exposed more than 2,500 pages of Google’s internal API documentation, providing unprecedented insights into how the s...

Phocuswire

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Search Marketing

Google’s Algorithm Leak And What It Means For Travel SEO

Preparing Travel For The Future Of AI Search

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the fore...

Phocuswire

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Virtual Reality

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Chatbots, Robotics & AI

Preparing Travel For The Future Of AI Search

Online Travel Giants Set New Record For Marketing Spend In ‘23

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire

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Online Travel Agencies (OTA)

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Search Marketing

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Online Travel Giants Set New Record For Marketing Spend In ‘23

Building more durable and effective bidding strategies for Hotel Campaigns

Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challeng...

Google

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Search Marketing

Building more durable and effective bidding strategies for Hotel Campaigns

The psychology of luxury travel: The key to attracting affluent customers

In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona.

thinkwithgoogle.com

thinkwithgoogle.com

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The psychology of luxury travel: The key to attracting affluent customers

Hospitality SEO Best Practices For 2023 & Beyond

While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel.

searchenginejournal.com

searchenginejournal.com

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Search Marketing

Hospitality SEO Best Practices For 2023 & Beyond

Online shoppers still making Google their launch pad - Morgan Stanley

It’s Black Friday, and a largely turkey-addled nation’s eyes often turn to holiday shopping on the year’s biggest day for commerce (with tech-focused deals on Cyber Monday just a few days away as well).

seekingalpha.com

seekingalpha.com

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Search Marketing

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Digital Marketing

Online shoppers still making Google their launch pad - Morgan Stanley

Phocuswright 2022: Data Driven Firms Are Set Up For Recovery, Says Google

Travel firms that were guided by data insights and agile were the ones that set themselves up for a successful exit from the COVID pandemic, according to search giant Google.

travolution.co.uk

travolution.co.uk

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Phocuswright 2022: Data Driven Firms Are Set Up For Recovery, Says Google