Search Marketing

How hotels should be thinking about their visibility on AI platforms

Travel companies’ ability to gain visibility in the travel discovery process has become more challenging as users across the globe move from traditional search tools like Google to artificial intelligence (AI)-powered search.

Phocuswire

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Search Marketing

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Chatbots, Robotics & AI

How hotels should be thinking about their visibility on AI platforms

How AI-powered search might impact travel discovery

How AI-powered search might impact travel discovery

There has been a lot of news recently about the impact of artificial intelligence in search and how it may or may not impact the future of Google.

Phocuswire

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Search Marketing

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Digital Marketing

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Chatbots, Robotics & AI

How AI-powered search might impact travel discovery

The Google Travel Takeover And What It Means For SEO

The Google Travel Takeover And What It Means For SEO

Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators.

searchenginejournal.com

searchenginejournal.com

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Search Marketing

The Google Travel Takeover And What It Means For SEO

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am...

Search Engine Roundtable

Search Engine Roundtable

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Search Marketing

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Digital Marketing

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

How Google and Meta could disrupt travel discovery with AI

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market.

searchengineland.com

searchengineland.com

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Revenue Management

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Search Marketing

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Digital Marketing

How Google and Meta could disrupt travel discovery with AI

Google’s Algorithm Leak And What It Means For Travel SEO

If you’re in marketing, you’ve likely heard about the recent Google API documentation leak. On May 27, SEO practitioner Erfan Azimi exposed more than 2,500 pages of Google’s internal API documentation, providing unprecedented insights into how the s...

Phocuswire

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Search Marketing

Google’s Algorithm Leak And What It Means For Travel SEO

Preparing Travel For The Future Of AI Search

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the fore...

Phocuswire

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Search Marketing

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Virtual Reality

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Chatbots, Robotics & AI

Preparing Travel For The Future Of AI Search

Online Travel Giants Set New Record For Marketing Spend In ‘23

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire

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Online Travel Agencies (OTA)

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Search Marketing

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Online Travel Giants Set New Record For Marketing Spend In ‘23

Building more durable and effective bidding strategies for Hotel Campaigns

Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challeng...

Google

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Search Marketing

Building more durable and effective bidding strategies for Hotel Campaigns

The psychology of luxury travel: The key to attracting affluent customers

In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona.

thinkwithgoogle.com

thinkwithgoogle.com

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Search Marketing

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Digital Marketing

The psychology of luxury travel: The key to attracting affluent customers