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Agentic AI for travel heats up as Google preps booking tools

Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like ...

travelweekly.com
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Online Travel Agencies (OTA)
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Search Marketing
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Chatbots, Robotics & AI
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Agentic AI for travel heats up as Google preps booking tools 3 December 2025travelweekly.comOnline Travel Agencies (OTA)
Agentic AI for travel heats up as Google preps booking tools
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Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025

Barry Diller is one of business’s most candid and visionary strategists. Two decades after his last Phocuswright appearance, the chairman and senior executive of IAC and Expedia Group returns to the stage at a moment of massive transformation for tr...

Phocuswright, Inc.
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Online Travel Agencies (OTA)
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Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 202523 November 2025PhocuswrightOnline Travel Agencies (OTA)
Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025
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Dutch consumer groups prepare legal action against Booking.com, alleging inflated hotel prices

Two Dutch consumer groups said on Wednesday they are seeking affected customers for a legal claim against Booking.com (BKNG.O), opens new tab, one of the world’s largest online travel agencies, over what they described as inflated hotel prices since...

reuters.com
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Legal
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Online Travel Agencies (OTA)
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Dutch consumer groups prepare legal action against Booking.com, alleging inflated hotel prices27 June 2025reuters.comOnline Travel Agencies (OTA)
Dutch consumer groups prepare legal action against Booking.com, alleging inflated hotel prices
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The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030

By 2030, direct digital bookings are expected to reshape the landscape of hotel distribution, overtaking online travel agencies (OTAs) as the primary channel for global hotel reservations. Skift Research’s 2024 Hotel Distribution Outlook reveals tha...

skift Inc.
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Revenue Management
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Online Travel Agencies (OTA)
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The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 203012 November 2024skift Inc.Online Travel Agencies (OTA)
The Ideal Mix For Hotel Distribution: Direct Bookings to Lead by 2030
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Why Uber isn’t buying Expedia, but I still think Amazon should

Today’s story, which I will call a "banker rumor," regarding the potential acquisition of Expedia Group by Uber is a natural extension of both speculation around Expedia’s future as well as the shared history of Dara Khosrowshahi.

Phocuswire
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Online Travel Agencies (OTA)
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Partnerships, Mergers & Acquisitions
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Why Uber isn’t buying Expedia, but I still think Amazon should18 October 2024PhocuswireOnline Travel Agencies (OTA)
Why Uber isn’t buying Expedia, but I still think Amazon should