Having more brands when cheap money is chasing real estate is good for Accor, but may not be for its hotel owners, especially in Asia, who surely are hoping that in time it won’t be a case of too many Accor hotels chasing too few hotel guests.
Industry observers have said it for years: Eventually, travel metasearch will evolve beyond being price comparison and click-through sites. The change is already nipping at the heels of the old metasearch model with Google tightening its grip around the travel search-and-refer game and with online travel agencies under pressure to reform "lowest-price" practices.
Expedia does it. So does Booking Holdings, TripAdvisor, Vacasa, Red Awning, and several of the online travel agencies' sub-brands such as Agoda, Vrbo, Hotels.com, and Holiday Lettings.