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Phocuswright, Inc.

PhoCusWright Inc.Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.

Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.

To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China, Singapore and the United Arab Emirates. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
Opinions

Digital dominates amid hostels' ascent

By Douglas Quinby

The broader travel industry may bucket hostels into "alternative accommodations," yet this often-overlooked sector is showing higher online penetration than the hotel or vacation rental categories. Younger travelers (18-34) comprise the largest share of hostel guests, and these digital natives have fueled rapid adoption of online and mobile hostel booking.

Airbnb, Booking.com and the Battle for Hearts – and Homes

By Douglas Quinby

It's shaping up to become one of travel's great competitive rivalries: Airbnb vs.Booking.com. One has achieved global dominance in online hotel distribution, the other in private accommodation. But as Phocuswright Research has been forecasting for several years, the silos and segments within accommodation are collapsing as travelers increasingly consider and book both.

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Authors

Lorraine Sileo

Senior Vice President, Research and Business Operations at Phocuswright

Alice Jong

Research Analyst at Phocuswright, Inc.

Douglas Quinby

Vice President of Research at Phocuswright, Inc.

Brandie Wright

Research Analyst at Phocuswright Inc.

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