Digital Marketing Filter External The psychology of luxury travel: The key to attracting affluent customers In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona. thinkwithgoogle.com More in this category Search MarketingMore in this category Digital Marketing More like this External How Modern Technology is Rewriting the Rules of Marketing Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work. entrepreneur.com More in this category Digital MarketingMore in this category Advertising More like this External Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor The travel sector leads the charge in digital advertising expenditure, influenced by robust consumer spending patterns. MediaPost Communications More in this category Online Travel Agencies (OTA)More in this category Digital MarketingMore in this category Advertising More like this External Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game Accor held a day of presentations for investors on June 27, and I wrote a piece covering 7 top slides from it. Today I want to highlight the most notable 20 minutes of the six hours of talks. skift Inc. More in this category Travel TechnologyMore in this category Digital MarketingMore in this category Big Data More like this External Booking’s Very Expensive Marketing Piece of the Pie Online travel is a weird industry when it comes to its outsized marketing spend as compared with other types of businesses. Yahoo! News More in this category Online Travel Agencies (OTA)More in this category Digital Marketing More like this External How Hotel Brands Are Using First-Party Data Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any pla... Sojern More in this category CRM & LoyaltyMore in this category Digital MarketingMore in this category Advertising More like this External Online shoppers still making Google their launch pad - Morgan Stanley It’s Black Friday, and a largely turkey-addled nation’s eyes often turn to holiday shopping on the year’s biggest day for commerce (with tech-focused deals on Cyber Monday just a few days away as well). seekingalpha.com More in this category Search MarketingMore in this category Digital Marketing More like this External Google Data Highlights Growing Interest In Blended Trips Consumers are prioritizing booking travel experiences and are embracing blended trips to have those experiences, according to new research from Google. Phocuswire More in this category Search MarketingMore in this category Digital MarketingMore in this category Consumer Trends More like this External Developing Value Proposition For Travel Websites Through Content The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. searchenginejournal.com More in this category Digital MarketingMore in this category Content Marketing More like this External Goodbye influencers... hello user-generated content? A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. thedrum.com More in this category Digital MarketingMore in this category Content Marketing More like this The Hotel Yearbook ESG 2024 Unlocking the ESG Innovation Stack in Hospitality Download Your content on Hospitality Net? Hospitality Net membership explained
External The psychology of luxury travel: The key to attracting affluent customers In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona. thinkwithgoogle.com More in this category Search MarketingMore in this category Digital Marketing More like this
External How Modern Technology is Rewriting the Rules of Marketing Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their work. entrepreneur.com More in this category Digital MarketingMore in this category Advertising More like this
External Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor The travel sector leads the charge in digital advertising expenditure, influenced by robust consumer spending patterns. MediaPost Communications More in this category Online Travel Agencies (OTA)More in this category Digital MarketingMore in this category Advertising More like this
External Accor’s Top Digital Exec Reveals Data on Its Hotel Tech Game Accor held a day of presentations for investors on June 27, and I wrote a piece covering 7 top slides from it. Today I want to highlight the most notable 20 minutes of the six hours of talks. skift Inc. More in this category Travel TechnologyMore in this category Digital MarketingMore in this category Big Data More like this
External Booking’s Very Expensive Marketing Piece of the Pie Online travel is a weird industry when it comes to its outsized marketing spend as compared with other types of businesses. Yahoo! News More in this category Online Travel Agencies (OTA)More in this category Digital Marketing More like this
External How Hotel Brands Are Using First-Party Data Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any pla... Sojern More in this category CRM & LoyaltyMore in this category Digital MarketingMore in this category Advertising More like this
External Online shoppers still making Google their launch pad - Morgan Stanley It’s Black Friday, and a largely turkey-addled nation’s eyes often turn to holiday shopping on the year’s biggest day for commerce (with tech-focused deals on Cyber Monday just a few days away as well). seekingalpha.com More in this category Search MarketingMore in this category Digital Marketing More like this
External Google Data Highlights Growing Interest In Blended Trips Consumers are prioritizing booking travel experiences and are embracing blended trips to have those experiences, according to new research from Google. Phocuswire More in this category Search MarketingMore in this category Digital MarketingMore in this category Consumer Trends More like this
External Developing Value Proposition For Travel Websites Through Content The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. searchenginejournal.com More in this category Digital MarketingMore in this category Content Marketing More like this
External Goodbye influencers... hello user-generated content? A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. thedrum.com More in this category Digital MarketingMore in this category Content Marketing More like this