Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs
Opinion

Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs

Europe remains the world’s top travel destination, attracting millions of visitors each year to its cultural landmarks, diverse regions, and natural beauty. The continent’s diversity also drives strong intra-European travel, reinforcing a shared sen...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Travel Technology
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Peter Lochbihler
by Peter Lochbihler
14 January 2026Booking.comOnline Travel Agencies (OTA)
Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs
Supplier News

Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide

Lake.com, the travel marketplace dedicated to vacations by the water, today announced it has reached 40,000 active rental properties across 36 countries, marking a major milestone as travelers increasingly seek stays near lakes, beaches, rivers, and...

Lake.com
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Online Travel Agencies (OTA)
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Lodging Industry
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Short Term Rental (STR)
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Vacation Rentals
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Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide12 January 2026Lake.comOnline Travel Agencies (OTA)
Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Opinion

Travel affordability matters: how Booking.com helps consumers save and make informed choices

What does it take for a family to afford a week away? Today, Eurostat estimates that for more than one in four Europeans the answer is that they can’t. Rising prices and tighter household budgets mean that millions are being priced out of the chance...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Travel Technology
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Online Travel Agencies (OTA)
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National & International Policy
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Peter Lochbihler
by Peter Lochbihler
12 December 2025Booking.comOnline Travel Agencies (OTA)
Travel affordability matters: how Booking.com helps consumers save and make informed choices
External

Agentic AI for travel heats up as Google preps booking tools

Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like ...

travelweekly.com
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Online Travel Agencies (OTA)
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Search Marketing
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Chatbots, Robotics & AI
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Agentic AI for travel heats up as Google preps booking tools 3 December 2025travelweekly.comOnline Travel Agencies (OTA)
Agentic AI for travel heats up as Google preps booking tools
External

Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025

Barry Diller is one of business’s most candid and visionary strategists. Two decades after his last Phocuswright appearance, the chairman and senior executive of IAC and Expedia Group returns to the stage at a moment of massive transformation for tr...

Phocuswright, Inc.
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Online Travel Agencies (OTA)
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Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 202523 November 2025PhocuswrightOnline Travel Agencies (OTA)
Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025
Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025
Press Release

Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025

As World Travel Market (WTM) 2025 draws to a close at Excel London, Trip.com Group showcased its global leadership by sharing insights and innovations shaping the future of travel. Across key sessions, the company led conversations from global and E...

TRIP.com
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Chatbots, Robotics & AI
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Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025 7 November 2025TRIP.comOnline Travel Agencies (OTA)
Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
Opinion

AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel

Just days into OpenAI’s new app marketplace, Booking.com and Expedia have seized a commanding lead. They’re not just experimenting with artificial intelligence (AI). They’re embedding themselves directly into the core of how travelers search, discov...

Brad Brewer
Brad Brewer
Chief AI Officer, Agentic Hospitality, and Founder, Brewer Digital Marketing
Agentic Hospitality
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Travel Technology
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Brad Brewer
by Brad Brewer
28 October 2025Agentic HospitalityOnline Travel Agencies (OTA)
AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel