Opinion

The Growth Illusion Luxury Hotel Marketing Still Operates Under

Luxury hotel marketing has become increasingly sophisticated — better creative, more channels, smarter automation — yet growth remains fragile. Direct bookings plateau. Customer acquisition costs rise. Dependency on intermediaries deepens.

Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Americas Great Resorts
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Online Travel Agencies (OTA)
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Digital Marketing
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Brand Marketing
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Luxury Travel
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Andrew Paul
by Andrew Paul
3 February 2026Americas Great ResortsOnline Travel Agencies (OTA)
Americas Great Resorts
AI Platforms are Coming for Booking’s Cake
Opinion

AI Platforms are Coming for Booking’s Cake

It’s been the recent talk of the industry. We’ve been sensing it for a while, and now it’s getting clearer: AI is slowly but surely disrupting online travel discovery, search and possibly booking. Markus Busch recently broke this down in one of the ...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Online Travel Agencies (OTA)
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Innovation
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
29 January 2026Soler & AssociatesOnline Travel Agencies (OTA)
AI Platforms are Coming for Booking’s Cake
Supplier News

Lake.com Partners with OwnerRez to Simplify Vacation Rental Management for Waterfront Hosts

Lake.com, the premier destination for travelers seeking waterfront vacation rentals, has launched a new integration with OwnerRez, a globally trusted provider of vacation rental channel management, PMS, and direct booking tools, to streamline operat...

Lake.com
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Online Travel Agencies (OTA)
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Innovation
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Partnerships, Mergers & Acquisitions
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Vacation Rentals
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Lake.com Partners with OwnerRez to Simplify Vacation Rental Management for Waterfront Hosts19 January 2026Lake.comOnline Travel Agencies (OTA)
Lake.com Partners with OwnerRez to Simplify Vacation Rental Management for Waterfront Hosts
Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs
Opinion

Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs

Europe remains the world’s top travel destination, attracting millions of visitors each year to its cultural landmarks, diverse regions, and natural beauty. The continent’s diversity also drives strong intra-European travel, reinforcing a shared sen...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Travel Technology
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Online Travel Agencies (OTA)
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Lodging Industry
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Market Segments
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Peter Lochbihler
by Peter Lochbihler
14 January 2026Booking.comOnline Travel Agencies (OTA)
Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs
Supplier News

Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide

Lake.com, the travel marketplace dedicated to vacations by the water, today announced it has reached 40,000 active rental properties across 36 countries, marking a major milestone as travelers increasingly seek stays near lakes, beaches, rivers, and...

Lake.com
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Online Travel Agencies (OTA)
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Lodging Industry
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Short Term Rental (STR)
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Vacation Rentals
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Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide12 January 2026Lake.comOnline Travel Agencies (OTA)
Lake.com Hits 40,000 Properties, Making Waterfront Getaways Easier to Find Worldwide
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Opinion

Travel affordability matters: how Booking.com helps consumers save and make informed choices

What does it take for a family to afford a week away? Today, Eurostat estimates that for more than one in four Europeans the answer is that they can’t. Rising prices and tighter household budgets mean that millions are being priced out of the chance...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Travel Technology
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Online Travel Agencies (OTA)
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Lodging Industry
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National & International Policy
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Peter Lochbihler
by Peter Lochbihler
12 December 2025Booking.comOnline Travel Agencies (OTA)
Travel affordability matters: how Booking.com helps consumers save and make informed choices
External

Agentic AI for travel heats up as Google preps booking tools

Google is preparing to introduce agentic AI tools that can actually book hotels and flights directly within its AI Mode search experience, moving beyond simple trip inspiration and information. Working closely with major hotel and OTA partners like ...

travelweekly.com
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Online Travel Agencies (OTA)
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Search Marketing
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Chatbots, Robotics & AI
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Agentic AI for travel heats up as Google preps booking tools 3 December 2025travelweekly.comOnline Travel Agencies (OTA)
Agentic AI for travel heats up as Google preps booking tools