How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Opinion

How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity

Black Friday is coming, a global sales event that every traveler notices. For many regions, it coincides with the low season, creating both a challenge and an opportunity.

Anna Belash
Anna Belash
Chief Marketing Officer at Exely
Exely
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Anna Belash
by Anna Belash
30 October 2025ExelyAdvertising
How Hotels Can Turn Black Friday Into a Revenue Growth Opportunity
Unlimited Content, Unlimited Boredom?
Opinion

Unlimited Content, Unlimited Boredom?

There’s something paradoxical about our times. We are entering an era of unlimited content. AI is generating articles, videos, music, animations (Sora and others are opening up new visual glut/slop - let’s just call it streams). But despite this tid...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
30 October 2025Soler & AssociatesAdvertising
Unlimited Content, Unlimited Boredom?
How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up
Opinion

How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up

In recent years, artificial intelligence (AI) has moved from buzzword to business essential. From revenue management to guest communication, AI is already reshaping how hotels operate. But one area where its impact is truly transformative — and stil...

Savina Karaivanova
Savina Karaivanova
Marketing & Product Strategist
Userguest
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Search Marketing
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Chatbots, Robotics & AI
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Savina Karaivanova
by Savina Karaivanova
20 October 2025UserguestAdvertising
How AI is Redefining Hotel Marketing and Why It’s Time to Catch Up
Opinion

Triptease Date Boost: Automatically focus marketing on your priority dates

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more roo...

Genevieve Horchler
Genevieve Horchler
Product Marketing Manager
Triptease
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Revenue Management
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Travel Technology
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Innovation
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Genevieve Horchler
by Genevieve Horchler
2 October 2025TripteaseAdvertising
Triptease
How Local Activations and Community Engagement Drive Hotel Success
Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian
Mychal Milian
General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport
Marriott
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AC Hotels by Marriott
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Mychal Milian
by Mychal Milian
8 August 2025MarriottAdvertising
How Local Activations and Community Engagement Drive Hotel Success
The CMO vs CFO Budget battle
Opinion

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Finance
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Martin Soler
by Martin Soler
10 July 2025Soler & AssociatesAdvertising
The CMO vs CFO Budget battle
Supplier News

We had an amazing time at the 4th Hotel Revolution Summit in Dubai

We had an amazing time at the 4th Hotel Revolution Summit, which concluded last week in Dubai — thank you to everyone who stopped by our booth! It was a pleasure to showcase our full suite of tailored hospitality solutions—from sustainably crafted w...

GCS TIMES GROUP COMPANY LIMITED
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We had an amazing time at the 4th Hotel Revolution Summit in Dubai 4 July 2025GCS TIMES GROUP COMPANY LIMITEDAdvertising
We had an amazing time at the 4th Hotel Revolution Summit in Dubai
Don’t overthink AI: Just do it.
Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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Martin Soler
by Martin Soler
26 June 2025Soler & AssociatesAdvertising
Don’t overthink AI: Just do it.
Supplier News

Triptease introduces new ways for hotels to win more valuable guests

Triptease, leaders in hotel marketing technology and pioneers of the Direct Booking Movement, today announced major updates to its Data Marketing Platform (DMP) and website personalization products as part of the company’s ongoing drive to level the...

Triptease
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Revenue Management
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Big Data
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Triptease introduces new ways for hotels to win more valuable guests25 June 2025TripteaseAdvertising
Triptease introduces new ways for hotels to win more valuable guests
Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”
Press Release

Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”

What if the pinnacle of hospitality meant being welcomed like a global superstar wherever you are in the world? With ALL Accor, Accor’s booking platform and loyalty programme, this is no longer just a promise - it’s a reality. Today, the brand unvei...

Accor
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Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”17 June 2025AccorAdvertising
Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”