Triptease Date Boost: Automatically focus marketing on your priority dates

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more roo...

Genevieve Horchler

Product Marketing Manager

Triptease

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Revenue Management

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Travel Technology

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Innovation

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Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian

General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport

Marriott

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Sales & Marketing

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Opinion

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always f...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Finance

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Brand Marketing

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Supplier News

We had an amazing time at the 4th Hotel Revolution Summit in Dubai

We had an amazing time at the 4th Hotel Revolution Summit, which concluded last week in Dubai — thank you to everyone who stopped by our booth! It was a pleasure to showcase our full suite of tailored hospitality solutions—from sustainably crafted w...

GCS TIMES GROUP COMPANY LIMITED

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Business Travel

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Brand Marketing

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Luxury Travel

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We had an amazing time at the 4th Hotel Revolution Summit in Dubai

Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Information Technology

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Digital Marketing

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Content Marketing

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Supplier News

Triptease introduces new ways for hotels to win more valuable guests

Triptease, leaders in hotel marketing technology and pioneers of the Direct Booking Movement, today announced major updates to its Data Marketing Platform (DMP) and website personalization products as part of the company’s ongoing drive to level the...

Triptease

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Revenue Management

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Digital Marketing

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Advertising

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Big Data

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Triptease introduces new ways for hotels to win more valuable guests

Press Release

Kylian Mbappé becomes the new face of ALL Accor’s latest campaign “Don’t be a Guest, be a Guest Star”

What if the pinnacle of hospitality meant being welcomed like a global superstar wherever you are in the world? With ALL Accor, Accor’s booking platform and loyalty programme, this is no longer just a promise - it’s a reality. Today, the brand unvei...

Accor

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Sales & Marketing

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Opinion

The Shift in Hotel Visual Marketing: Why Emotion, Movement, and Drone Storytelling Are Defining 2025

The biggest one is emotional presence. In 2025, guests no longer respond to static perfection — they seek atmosphere. They want to feel what it’s like to be there before they ever arrive. That’s why we’re seeing a shift away from traditional photogr...

Olha Kotova

Freelance Travel Content Creator & Hotel Collaborator

Olha Kotova

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Sales & Marketing

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Innovation

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Opinion

Reclaim lost revenue: How hotel retargeting ads capture direct bookings

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competit...

Lana Cook

Content Marketing Manager at Cloudbeds

Cloudbeds

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Sales & Marketing

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Digital Marketing

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Advertising

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Press Release

How Children Respond to Tourism Ads

Advertising can make or break a destination’s reputation. A well-designed advertising campaign that captures travellers’ imagination can transform an overlooked location into a tourism hotspot. Conversely, a poorly executed ad can discourage visitor...

School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University

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Advertising

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Market Segments

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