4 tips to grow direct revenue with a data-driven culture
Opinion

4 tips to grow direct revenue with a data-driven culture

We’ve witnessed success from hoteliers and hospitality professionals alike who prioritize a data-driven culture. Our Hotel Moment podcast dives into those success stories, and it’s from those conversations that we bring you four tips from industry l...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Revenue Management
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Lodging Industry
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Big Data
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Karen Stephens
by Karen Stephens
22 July 2024Revinate, Inc.Big Data
4 tips to grow direct revenue with a data-driven culture
Opinion

Leveraging Historical Data for Effective Seasonal Planning in Hotels

The hospitality industry goes through shifts in travel and tourism, requiring hoteliers to react accordingly. Not only this, but each hotel will have ebbs and flows dependent on its locale, client base, affiliations, and offerings. The importance of...

Indiana Lee
Indiana Lee
Freelance Technical Writer at Indiana Lee Writes
Indiana Lee Writes
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Sales & Marketing
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Big Data
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Indiana Lee
by Indiana Lee
19 July 2024Indiana Lee WritesBig Data
Press Release

First-party data is key in a new era of digital advertising

Data and cookies have long been used in advertising to understand, target, retarget, track, and report on consumers’ purchasing journey. Many of these capabilities have been enabled by third-party cookies, the technological cornerstone of personaliz...

Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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First-party data is key in a new era of digital advertising12 July 2024Expedia Group Media SolutionsBig Data
First-party data is key in a new era of digital advertising
Supplier News

Measuring the Impact of the 2024 Olympics on France’s Hotels

With slightly over three weeks until the start of Paris 2024, SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has analysed hotel arrivals during the Olympics period (26 July to August 11), an...

SiteMinder
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Travel Technology
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Markets & Performance
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Big Data
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Sports Tourism
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Measuring the Impact of the 2024 Olympics on France’s Hotels 5 July 2024SiteMinderBig Data
Measuring the Impact of the 2024 Olympics on France’s Hotels