Ira Vouk

Revenue Management and Pricing consultant

Ira  Vouk

Ira is a hospitality Revenue Management professional, software entrepreneur, author of “Revenue Management Made Easy, for Midscale and Limited-Service Hotels”, and the creator of the Adjusted RevPAR (ARPAR) hospitality performance metric for profit maximization, which was first introduced in her article “Things you didn’t know about RevPAR, or ARPAR as a better performance indicator” in 2014 and has since been widely adopted by revenue management professionals worldwide. In 2012, Ira Vouk co-founded iRatesLLC, a software company that pioneered automated revenue management for midscale and lower-end hotels, an automated tool for profit maximization based on the revenue management best practices combined with machine learning algorithms. iRates LLC was acquired by iQware Inc in January 2019 and the product was renamed to xcelerates. In 2013, Ira Vouk was selected as Top 5 revenue managers in the US by Hospitality Sales & Marketing Association International (HSMAI) and was added to the board of directors member/Director of Technology at the HSMAI San Diego chapter. In 2018, she published her book “Revenue Management Made Easy, for Midscale and Limited-Service Hotels”. In 2018, joined Cloudbeds, a leading provider of hospitality management software to oversee the production and launch of PIE (pricing intelligence engine), which as of 2019 was the fastest growing Revenue Management System in the history of the hospitality industry, according to Skift research from April 2019. In 2020, Ira Vouk was recognized as “top 17 Technology professionals inspiring innovation in the US Hotel Industry” by Advanced Hospitality Technologies. Ira is now part of Duetto (the largest independent RMS company in the hospitality industry) overseeing product management for Data & Analytics. Ira is also a contributing writer for various hospitality publications and platforms.

Insights by Ira Vouk (13)

How To Choose An RMS That Is Right For You?

2020 has shown all businesses how important it is to not just recognize changes in the environment but to be able to quickly and efficiently adapt to those changes. Recent events affected the hospitality industry more significantly than other economic sectors.

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

We’re out of the rut. Now what?

In the pre-COVID-19 era, some revenue managers were indeed stuck in the rut. Who were they? Revenue managers who acted as mere “OTA Relationship Managers.” Or as comp-set pricing strategy plagiarists.

Revenue Management trends at the end of the decade, or Hindsight 2020

Revenue Management is a set of optimal strategies that are aimed to yield the highest potential revenues and profits for capacity-constrained and perishable assets (hotel/hostel rooms, if we're talking about the Hospitality industry).

Pricing intelligence tools offered by OTA's... to trust or not to trust?

As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, various hospitality companies start introducing products that are aimed at assisting hoteliers with managing their revenue, one way or another.
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