Ira is a hospitality Revenue Management professional, software entrepreneur, author of “Revenue Management Made Easy, for Midscale and Limited-Service Hotels”, and the creator of the Adjusted RevPAR (ARPAR) hospitality performance metric for profit maximization, which was first introduced in her article “Things you didn’t know about RevPAR, or ARPAR as a better performance indicator” in 2014 and has since been widely adopted by revenue management professionals worldwide. In 2012, Ira Vouk co-founded iRatesLLC, a software company that pioneered automated revenue management for midscale and lower-end hotels, an automated tool for profit maximization based on the revenue management best practices combined with machine learning algorithms. iRates LLC was acquired by iQware Inc in January 2019 and the product was renamed to xcelerates. In 2013, Ira Vouk was selected as Top 5 revenue managers in the US by Hospitality Sales & Marketing Association International (HSMAI) and was added to the board of directors member/Director of Technology at the HSMAI San Diego chapter. In 2018, she published her book “Revenue Management Made Easy, for Midscale and Limited-Service Hotels”. In 2018, joined Cloudbeds, a leading provider of hospitality management software to oversee the production and launch of PIE (pricing intelligence engine), which as of 2019 was the fastest growing Revenue Management System in the history of the hospitality industry, according to Skift research from April 2019. In 2020, Ira Vouk was recognized as “top 17 Technology professionals inspiring innovation in the US Hotel Industry” by Advanced Hospitality Technologies. Ira is now part of Duetto (the largest independent RMS company in the hospitality industry) overseeing product management for Data & Analytics. Ira is also a contributing writer for various hospitality publications and platforms.