The Brand Name Myth
Opinion

The Brand Name Myth

One of the most common conversations I have with founders is about brand names. What to call the company, how much meaning it should have, whether it needs to be clever, memorable, descriptive. I get it. I’ve been there myself, naming things is hard...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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CRM & Loyalty
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Public Relations
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Reputation Management
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Brand Marketing
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Martin Soler
by Martin Soler
6 November 2025Soler & AssociatesReputation Management
The Brand Name Myth
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
Opinion

When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say

Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key system expands globally, its view of what makes a hotel exceptional s...

Bruno Saragat
Bruno Saragat
Sales Engineer at Shiji Reviewpro
Shiji
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Awards and Accolades
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Reputation Management
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Big Data
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Bruno Saragat
by Bruno Saragat
29 October 2025ShijiReputation Management
When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say
The value of listening: An analysis of how Voyages Indigenous Tourism Australia uses guest feedback to drive operational excellence
Case Study

The value of listening: An analysis of how Voyages Indigenous Tourism Australia uses guest feedback to drive operational excellence

In today’s hospitality industry, guest expectations continue to rise, with real-time feedback playing a crucial role in shaping brand reputation and loyalty. For operators managing diverse and unique properties, fragmented systems for monitoring gue...

Shiji Group
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Sales & Marketing
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The value of listening: An analysis of how Voyages Indigenous Tourism Australia uses guest feedback to drive operational excellence23 October 2025ShijiReputation Management
The value of listening: An analysis of how Voyages Indigenous Tourism Australia uses guest feedback to drive operational excellence
Supplier News

Shiji releases Q3 2025 Guest Experience Benchmark: Global satisfaction climbs, but 3-star hotels lead the charge

Shiji, the global leader in hospitality technology, has announced the release of its Q3 2025 Guest Experience Benchmark, revealing continued growth in global guest satisfaction alongside evolving trends in how travelers’ rate and review their stays.

Shiji Group
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Travel Technology
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Chatbots, Robotics & AI
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Shiji releases Q3 2025 Guest Experience Benchmark: Global satisfaction climbs, but 3-star hotels lead the charge20 October 2025ShijiReputation Management
Shiji releases Q3 2025 Guest Experience Benchmark: Global satisfaction climbs, but 3-star hotels lead the charge
Agentic Browsers for Analytics deep dives
Opinion

Agentic Browsers for Analytics deep dives

A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Revenue Management
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Reputation Management
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Digital Marketing
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
9 October 2025Soler & AssociatesReputation Management
Agentic Browsers for Analytics deep dives
EU’s code of conduct for online ratings endorsed by Booking.com
Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Reputation Management
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Online Travel Agencies (OTA)
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Lodging Industry
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National & International Policy
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Peter Lochbihler
by Peter Lochbihler
15 September 2025Booking.comReputation Management
EU’s code of conduct for online ratings endorsed by Booking.com
Report

Nezasa Partners with TrustYou to Embed World-Class Hotel Reviews into TripBuilder

Nezasa, a leader in travel packaging technology for the connected trip, today announced a partnership with TrustYou, the world’s largest guest feedback platform. This collaboration seamlessly integrates TrustYou’s hotel ratings and reviews directly ...

TrustYou GmbH
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Information Technology
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Partnerships, Mergers & Acquisitions
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Guest Experience
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Nezasa Partners with TrustYou to Embed World-Class Hotel Reviews into TripBuilder 9 September 2025TrustYouReputation Management
Nezasa Partners with TrustYou to Embed World-Class Hotel Reviews into TripBuilder
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Opinion

How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity

Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations. Due to generative AI...

Jessica Kurtz
Jessica Kurtz
Global Product Ambassador at Reviewpro Reputation
Shiji
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Sales & Marketing
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Chatbots, Robotics & AI
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Jessica Kurtz
by Jessica Kurtz
3 September 2025ShijiReputation Management
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Reviews and the promise of AI SEO ranking
Opinion

Reviews and the promise of AI SEO ranking

We’re still in the early days of figuring out how generative AI, LLMs, and search engines are index hotels. Everyone has their theories, and I’m sure thousands of actual SEO experts are running experiments as we speak. But one area where I’m increas...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Reputation Management
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Chatbots, Robotics & AI
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Guest Experience
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Martin Soler
by Martin Soler
21 August 2025Soler & AssociatesReputation Management
Reviews and the promise of AI SEO ranking
Supplier News

Estonia raises national guest satisfaction by turning guest reviews into actionable insights with Reviewpro Reputation

Shiji, the global leader in hospitality technology, today announced that Visit Estonia has successfully improved national guest satisfaction by leveraging Reviewpro Reputation to unify feedback from more than 170 online review sources.

Shiji Group
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Information Technology
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Reputation Management
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Guest Experience
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Estonia raises national guest satisfaction by turning guest reviews into actionable insights with Reviewpro Reputation21 August 2025ShijiReputation Management
Estonia raises national guest satisfaction by turning guest reviews into actionable insights with Reviewpro Reputation