Overcoming the pre-arrival noise: Tips to stand out among other hotels
Opinion

Overcoming the pre-arrival noise: Tips to stand out among other hotels

Guests are more distracted than ever. Inboxes are filled with hundreds of emails and whatever message your property is sending to them, it can be easily ignored.

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Johanna Bernuy
by Johanna Bernuy
13 November 2025BookboostEmail marketing
Overcoming the pre-arrival noise: Tips to stand out among other hotels
Supplier News

Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels

Benchmark Global Sales, the powerhouse behind group business for Benchmark Resorts & Hotels, has partnered with Lure Agency to level up sales performance across its independent portfolio with one clear goal: drive more direct group revenue.

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Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels 5 November 2025Lure AgencyEmail marketing
Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels
The “Paypal Mafia” of Hotel Marketing
Opinion

The “Paypal Mafia” of Hotel Marketing

Among friends, we joke that WIHP (now part of Cendyn) was the PayPal Mafia of hotel marketing. It sparked more entrepreneurs than any other hotel tech startup I know of (Design Hotels did quite good too). It wasn’t planned that way, of course. But f...

Martin Soler
Martin Soler
Partner at Soler & Associates
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Martin Soler
by Martin Soler
23 October 2025Soler & AssociatesEmail marketing
The “Paypal Mafia” of Hotel Marketing
Supplier News

Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide

Bookboost, the industry-leading hospitality engagement platform, and HotelTechReport, the world’s foremost research and online community for hotel professionals, have teamed up to launch the Ultimate Buyer’s Guide to Hotel CRM & Email Marketing Soft...

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Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide14 October 2025BookboostEmail marketing
Bookboost and HotelTechReport Launch the 2026 Hotel CRM & Email Marketing Buyer’s Guide
Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
2 October 2025CuracityEmail marketing
Email Is About to Become Your Most Important Customer Interface
Optimizing your hotel database: Quantity vs quality
Opinion

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Haydee Fernandez
by Haydee Fernandez
26 September 2025Cendyn™Email marketing
Optimizing your hotel database: Quantity vs quality
Opinion

How hoteliers can create connections that drive revenue in an AI-driven world

Thanks to GenAI tools such as ChatGPT and Gemini, building a travel itinerary is easier than ever. Rather than spending hours on research, a potential traveler can type in a few prompts, say, planning an Italian vacation focused on the best restaura...

Noreen Henry
Noreen Henry
Chief Revenue Officer, Sojern, HSMAI Foundation Board Member
Sojern
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Noreen Henry
by Noreen Henry
2 September 2025SojernEmail marketing
Sojern
How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate
Case Study

How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate

Mangia’s is a distinguished Italian hospitality brand welcoming both Italian and international guests. With 16 properties across Sicily and Sardinia, the brand offers an authentic ’Made in Italy’ experience that combines biophilic design, Mediterran...

Revinate, Inc.
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How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate27 August 2025Revinate, Inc.Email marketing
How three of Mangia’s properties drove €1.7 million in direct revenue in year one using Revinate
Is your hotel’s marketing keeping up with 2025 guest expectations?
Report

Is your hotel’s marketing keeping up with 2025 guest expectations?

Guest behaviours are changing fast, and marketing strategies need to keep pace. At Bookboost, we wanted to see how hotels are really using their data, running campaigns, and connecting with guests today.

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Is your hotel’s marketing keeping up with 2025 guest expectations?
by Johanna Bernuy
14 August 2025BookboostEmail marketing
Is your hotel’s marketing keeping up with 2025 guest expectations?