World Panel
World Panel

Revenue Optimization

Revenue optimization is the strategic management of pricing, inventory, demand and distribution channels to maximize revenue growth over the long term. Encompassing both the philosophy and supporting technology behind driving hotel revenues, the panel will focus on the non-customer facing challenges and opportunities faced by today's hotel commercial directors including forecasting, budgeting, KPIs and performance measurement, inventory and channel management, sales and event management, revenue management systems, booking engines, and decision support tools.
Panel Champ

Scott Dahl

Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education

More from Scott Dahl
Panel Experts
Recent Viewpoints (1)

Has forecasting become a lost art?

Robert Cross, the de facto Godfather of Revenue Management, stated "…everything starts with a day by day, segment by segment forecast", yet many hoteliers no longer produce one as part of their strategic process.

Advertisements