Author Bio

Michael Schubach

Strategic Deployments and Program Management Director at Infor

Michael Schubach, CHTP, CHAE, has more than thirty years of Hospitality industry experience and is currently the Strategic Deployments and Program Management Director at Infor. Previously, Michael was an industry writer and consultant working with many different organizations to develop strategies and content across the industry – from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He has also held the positions of Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide. In 2015, Michael became the 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas.

The Top 2018 Mobile Technology Predictions for Hotels

The most obvious shift in how we conduct business, of course, can be seen in the dwindling numbers of our face-to-face interactions. The mobile universe has all but eliminated the need for some of the hotelier's more traditional guest touch points. These touch points are now ...

Opinion29 Jan 2018Property TechnologyGuestroom TechnologyTravel TechnologyMobile Marketing

Attracting the frictionless consumer

For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn't have to leave brand loyalty behind, writes Infor's Michael Schubach. One need only look at the immediacy and convenience ...

Hotel Yearbook20 Nov 2017HYB Special Edition - Technology 2018

Personalization and the Guest Experience

From a historical perspective, hotels have a checkered past as far as "unique" goes. A number of hotel chains and many individual properties grew famous and wealthy based on their reputation as premier providers of deluxe accommodations and exceptional service. During one bygone ...

Opinion15 Nov 2017Guest Experience

Is Bigger Data Really Better Data?

In the world of hospitality, the collection and use of data are the industry's game changers. Location, location, location is now everywhere on planet Earth, and the room product ranges from pup-tents through the royal suites set aside for the exclusive use of the Sultan of ...

Opinion31 Aug 2017Property TechnologyBig Data