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Michael Schubach

Chief Technology Officer at Rosen Hotels & Resorts

Michael Schubach

Michael Schubach, CHTP, CHAE, has more than thirty years of Hospitality industry experience and is currently the Chief Technology Officer at Rosen Hotels & Resorts. Previously, Michael was an industry writer and consultant working with many different organizations to develop strategies and content across the industry – from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He has also held the positions ofSenior program manager at INFOR, Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide. In 2015, Michael became the 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas.

Insights by Michael Schubach (6)

Artificial Intelligence… Where could and should AI be adopted in our industry?

Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.

The Death of Yesterday’s PMS: Embracing the New Normal

The PMS' role as the center of a hotel's technology ecosystem is coming to an end. Crucial guest data sits locked up in today's disconnected data silos, making it very difficult for hotels/brands to optimize and bank in on the 'digital guest journey'.

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