Author
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Michael Schubach

Chief of Staff for Infor Hospitality

Michael Schubach

Michael Schubach, CHTP, CHAE, has more than thirty years of Hospitality industry experience and is currently Chief of Staff for Infor Hospitality. Previously, Michael was an industry writer and consultant working with many different organizations to develop strategies and content across the industry – from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He has also held the positions of Senior program manager at INFOR, Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide. In 2015, Michael became the 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas.

Insights by Michael Schubach (9)

Are robots coming to a hotel near you?

I personally think robots is a far stretch for hotels. I do however think that automation and self service will make its move into Hotels at a faster pace than previously, for 2 reasons: First, it's what guest want.

Is revenue management stuck in a rut?

Hoteliers who are unwilling to invest in the latest revenue management technologies are the ones “stuck in the rut.” Less than 5% of independent hoteliers have a revenue management system (RMS) in place, many branded hoteliers are stuck with their hotel chain's less than adequate RMS technology.

Should hoteliers develop in-house or outsource IT applications and solutions?

I am a firm believer that hoteliers should stay focused on their core competencies to prosper in today's complex, hyper-dynamic environment. Unfortunately, technology is not and has never been one of hotelier's core competencies.

Artificial Intelligence… Where could and should AI be adopted in our industry?

Even though still in the Buzz word stage, AI will play a massive role in our industry. Most will state that it will be a customer facing technology. From concierge robots who can interact with guests to chatbots and messaging.

The Death of Yesterday’s PMS: Embracing the New Normal

Does anyone remember the NCR 4200. Used as the front desk and night audit posting machine? That dinosaur was replaced by what we thoughtlessly named the “PMS” (which would have been better named 'PMIS” for “information system.
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