Author
Author Bio

Michael Schubach

Strategic Deployments and Program Management Director at Infor

Michael Schubach, CHTP, CHAE, has more than thirty years of Hospitality industry experience and is currently the Strategic Deployments and Program Management Director at Infor. Previously, Michael was an industry writer and consultant working with many different organizations to develop strategies and content across the industry – from vendors to small and large hotel properties in North America, Asia, Africa and Europe. He has also held the positions of Vice President of Product Management at Agilysys, Chief Information Officer at Trump Hotel Collection, Vice President of Resort Technology at Pinehurst Resort, and Vice President of Technology at Computerized Lodging Systems. Throughout his career he has supervised system installations at more than 2,500 hotel locations worldwide. In 2015, Michael became the 38th inductee to the HFTP International Hall of Fame during HITEC in Austin, Texas.

Articles by Michael Schubach (4)

Attracting the frictionless consumer

For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn't have to leave brand loyalty behind, writes Infor's Michael Schubach. One need only look at the immediacy and convenience ...

Personalization and the Guest Experience

From a historical perspective, hotels have a checkered past as far as "unique" goes. A number of hotel chains and many individual properties grew famous and wealthy based on their reputation as premier providers of deluxe accommodations and exceptional service. During one bygone ...

Is Bigger Data Really Better Data?

In the world of hospitality, the collection and use of data are the industry's game changers. Location, location, location is now everywhere on planet Earth, and the room product ranges from pup-tents through the royal suites set aside for the exclusive use of the Sultan of ...