Author
Author

Diego Fernandez Perez De Ponga

Corporate Director Revenue Management Palladium Hotel Group

Diego Fernandez Perez De PongaI´m Diego Fernandez Perez de Ponga and I´m currulenly the Corporate Director of Revenue Management in Palladium Hotel Group, we are a Spanish company based in Ibiza with 50 years of experience, at present, the group has establishments in some destinations around the globe including Spain, Sicily in Italy and the Mayan and Nayarit Rivieras in Mexico, Punta Cana, Cap Cana and Santo Domingo in Dominican Republic, Jamaica and Brazil. Throughout my career, I have worked to implement an agile, dynamic Revenue Management style based on two fundamental pillars - people and technology.
Insights by Diego Fernandez Perez De Ponga (1)

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.
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