Diego Fernandez Perez De Ponga

Corporate Director Revenue Management Palladium Hotel Group

Diego Fernandez Perez De PongaI´m Diego Fernandez Perez de Ponga and I´m currulenly the Corporate Director of Revenue Management in Palladium Hotel Group, we are a Spanish company based in Ibiza with 50 years of experience, at present, the group has establishments in some destinations around the globe including Spain, Sicily in Italy and the Mayan and Nayarit Rivieras in Mexico, Punta Cana, Cap Cana and Santo Domingo in Dominican Republic, Jamaica and Brazil. Throughout my career, I have worked to implement an agile, dynamic Revenue Management style based on two fundamental pillars - people and technology.
Insights by Diego Fernandez Perez De Ponga (8)

How can hotels correctly calculate their costs per acquisition?

Profitability is the name of the game ... it has been since a lot of years ago, but it wasn´t in our Revenue Manager DNA, Cost were out of our picture. We have been looking after the top of the P&L Funnel , we have taken care only about the incomes trying to get as much RevPar as we could, but in reality a revenue manager must be aware also about the bottom of that P&L Funnel and try to understand how the cost works and how that could affect our profitability , let give you and example .

Focus On Productivity: How COVID taught us to do more with less resources...

The Covid-19 pandemic has hit us really hard, the hospitality sector has decreased their operations more that the 70%, so Hotel companies has been forced to adapt all their structures to that reality.

Is Rate Parity Obsolete?

Answering the main question .. parity has never been obsolete because it has never existed ... simple like that ... You can have some kind of control to that, but having rate parity in the market is almost impossible nowadays and it will take you a lot time and money (technology + workforce).

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

I think there are two big opportunities here, first one would be the upselling and the second one the F&B sector.These two areas will lead the biggest opportunities after the crisis.

How can hotels stand ahead of the curve when demand returns?

Definitively this year, 2021 is going to be the recovery year... In some countries this will happen during this the next months, in other counties we will need to wait until the end of the season or in the worst case until the end of the year.
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