Diego Fernandez Perez De Ponga

Corporate Director Revenue Management Palladium Hotel Group

Diego Fernandez Perez De PongaI´m Diego Fernandez Perez de Ponga and I´m currulenly the Corporate Director of Revenue Management in Palladium Hotel Group, we are a Spanish company based in Ibiza with 50 years of experience, at present, the group has establishments in some destinations around the globe including Spain, Sicily in Italy and the Mayan and Nayarit Rivieras in Mexico, Punta Cana, Cap Cana and Santo Domingo in Dominican Republic, Jamaica and Brazil. Throughout my career, I have worked to implement an agile, dynamic Revenue Management style based on two fundamental pillars - people and technology.
Insights by Diego Fernandez Perez De Ponga (3)

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

We’re out of the rut. Now what?

In the pre-COVID-19 era, some revenue managers were indeed stuck in the rut. Who were they? Revenue managers who acted as mere “OTA Relationship Managers.” Or as comp-set pricing strategy plagiarists.

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.