Diego Fernandez Perez De Ponga

Corporate Director Revenue Management Palladium Hotel Group

Diego Fernandez Perez De PongaI´m Diego Fernandez Perez de Ponga and I´m currulenly the Corporate Director of Revenue Management in Palladium Hotel Group, we are a Spanish company based in Ibiza with 50 years of experience, at present, the group has establishments in some destinations around the globe including Spain, Sicily in Italy and the Mayan and Nayarit Rivieras in Mexico, Punta Cana, Cap Cana and Santo Domingo in Dominican Republic, Jamaica and Brazil. Throughout my career, I have worked to implement an agile, dynamic Revenue Management style based on two fundamental pillars - people and technology.
Insights by Diego Fernandez Perez De Ponga (11)

How to manage revenue in a pent-up demand era?

The recovery is almost here, and i some destinations is 100% here. Driven by the domestic markets in Europe and USA market in Americas hotels are starting to recover some part of the previous figures in terms of % occupancy (price is nowadays far away in some destinations).

What are the best technology solutions for optimizing revenue?

Be technophiles or not to be, that is the question? I think in the XXI speaks about being technophobic is not real, but being honest, probably in our industry, we have a lot of people who are like that , who are technophobics and this is something what is slowing our industry in terms of innovation.

Creative Revenue Management: How Can Hotels Sell their Spaces in Time of Crisis?

Since the beginning of our industry Hotels have sold "rooms" and this has been their core business.This fact is like that since this industry become industry.From my personal perspective, i think hoteliers need to change their mindsets and try to think in square meters instead of rooms.

How can hotels correctly calculate their costs per acquisition?

Profitability is the name of the game ... it has been since a lot of years ago, but it wasn´t in our Revenue Manager DNA, Cost were out of our picture. We have been looking after the top of the P&L Funnel , we have taken care only about the incomes trying to get as much RevPar as we could, but in reality a revenue manager must be aware also about the bottom of that P&L Funnel and try to understand how the cost works and how that could affect our profitability , let give you and example .

Focus On Productivity: How COVID taught us to do more with less resources...

The Covid-19 pandemic has hit us really hard, the hospitality sector has decreased their operations more that the 70%, so Hotel companies has been forced to adapt all their structures to that reality.
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