Kelly McGuire

Managing Principal, ZS


Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background in revenue management. I have also worked extensively in marketing analytics and hospitality operations.

I am adept at facilitating integration between business, analytics and IT. I have spent my career gathering and translating requirements between these functions, both on technology projects and analytics projects. I enjoy helping executives realize and articulate the value of analytics and fact based decision making. Hospitality companies struggle to realize the ROI on expensive technology investments. I can help bring together the strategy with the execution to ensure the organization gets full value from data, analytics and technology.

Insights by Kelly McGuire (37)

Focus On Productivity: How COVID taught us to do more with less resources...

Whether its because of labor shortages or ongoing cost cutting measures, it is clear that hospitality will struggle with labor in the upcoming months from property to corporate. This means that organizations must rethink every aspect of the business to find efficiencies, but also revenue opportunities.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

Industry has been talking about moving beyond rooms revenue for decades. Concepts like Total Hotel Revenue Management have been extensively talked about, but not systematically acted upon.

How can hotels stand ahead of the curve when demand returns?

While there are reasons for optimism for sure, now is not the time to let up. Hard work will be required to stay ahead of the curve (or, let's be honest, with continued uncertainty, just on the curve would be great!).

Three hospitality industry realities for 2021

Like many of you, I suspect, I didn't have the energy to make resolutions for this year. After all, I was forced into enough changes in 2020 that I'm still adapting to, personally and professionally. It felt right not to put any additional pressure on myself to read more, exercise more, be more organized or drink less.

Do we need a new revenue management toolkit for 2021?

Revenue optimization technology, particularly the core RMS system, was critical to long term revenue success pre-pandemic and it will remain so as we move into the recovery. Even with continued low demand and changes in segment behavior, it is impossible for a person to manually manage the complexities of a dynamic marketplace.
Load More