Author
Author

Thierry Collard

Global Commercial & Partner Manager at OTA Insight

Thierry CollardCRME-certified and a graduate of Hotelschool The Hague, he has been at the company since 2016. Thierry is an industry expert, having worked in numerous roles across global hotel chains and in hospitality consulting, including revenue management. Thierry is focused on helping to grow OTA Insight’s position as a true thought leader and partner within the hospitality industry.
Insights by Thierry Collard (1)

Benchmarking: Moving beyond traditional comp sets and year over year comparison

COVID-19 and the subsequent travel lockdown wreaked havoc on hotels. Traditional revenue strategies that relied on historical analysis and standard, static pricing simply no longer work.
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