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Author

Michael Bennett

Chief Marketing Officer, Cendyn

Michael BennettMichael oversees global marketing, sales development and brand creative at Cendyn. He has over 22 years of international management experience, working with companies such as KSL Resorts & Capital, White Lodging, Knight-Ridder, The Nature Conservancy and Eastman Kodak. His specialties lie in marketing, ecommerce/digital and mobile implementations, all with a proven track record of success. Michael focuses on managing with an emphasis on profitable growth through an increase in CLV, while constantly reiterating creative marketing is only successful when held accountable to the results it produces. He currently sits on the national HSMAI marketing board when he has been proactively involved for the past 8 years. Michael leads our San Diego office where he currently resides with his wife and two beautiful daughters.

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Insights by Michael Bennett (8)

How to manage revenue in a pent-up demand era?

As the demand for travel returns, hoteliers can get ahead with smart, careful planning. Of course, different parts of the world are recovering at different rates, so hoteliers need to monitor the health situation in their area, as well as in the places where their guests usually come from.

Visioning the post-COVID era in CRM & loyalty

The importance of loyalty during a downturn cannot be emphasized enough. Guests that love your property are going to be far more engaged than transient one-timers. They will also be better guests than deal-seekers amidst a global downturn.

Visioning a Post-COVID Era in CRM & Loyalty

In the post-COVID future, it is paramount that hoteliers leverage their technology and CRM stack to personalize every touchpoint of the guest experience. It is all about those surprise and delight moments that make an impression and get guests talking.

Protect Profitability With Your Digital Marketing Spend

The headwinds remain strong across hospitality. Yet, momentum is building - especially when it comes to digital marketing. At Cendyn, we're seeing digital spend rebound to about 50% of the levels that it was towards the end of 2019, when spending was at the highest level we've seen.

Touchless Touchpoints: Integrating the Right Technologies for a Better Guest Experience

There are a number of types of platforms that can aid hotels attempting to thrive in the current climate and recovery phase. But in this webinar; experts from StayNTouch, Cendyn, and GuestRevu help hotels assess the right technologies to integrate every guest touchpoint.
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