Ally Northfield

Director at Revenue by Design

Ally NorthfieldAlly has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry. She offers her skills to industry associations and has held board positions with HEDNA, and currently serves on the Revenue Management Committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotel Executive, Hotels Magazine and White Papers for HEDNA and ETOA. To achieve balance, Ally is a practicing yogi and yoga teacher, and loves walking with her dog. In a theme common to many of the Revenue by Design team, she has been known to throw herself out of aeroplanes.
Insights by Ally Northfield (6)

Do we need a new revenue management toolkit for 2021?

Let's remind everyone what the primary goal of revenue management (RM) is: to ensure that the property sells the right product to the right customer at the right time for the right price on the right channel.

A Post-Crisis Top-3 Revenue Management Action Plan

Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

Three Revenue strategies for a New Normal

One way to break down the top three revenue strategies is to look at what you need to be doing now, what scenarios you need to plan for in the short term, and then extrapolating how these scenarios may then impact the mid and longer term, on the understanding that there will never be a specific end date on this, and many new factors we need to come to terms with.

Revenue management strategies to deal with COVID-19 Part 2

Following on from last week's blog post 'Revenue Management strategies to deal with COVID-19', we have devised some more strategies on how to manage hotel closures, what to do about an increased amount of cancellations and what policies OTAs have enforced in the midst of the COVID-19 pandemic.

Revenue Management strategies to deal with COVID-19 Part 1

We are following a strategy of continuing the conversation with our hotel clients as much as possible to reassure them that we are doing what we can to keep a steady hand on the COVID-19 situation. A.
Load More