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Simone Puorto

Founder | CEO | Futurist

Simone PuortoSimone Puorto is a former hotel General Manager, consultant, author of three best-selling books on hotel marketing, MBA lecturer, and contributor for the major blogs in the industry. He is the founder and CEO of Travel Singularity, the consulting firm whose vision is to solve the growing needs for connecting the dots between digital disruption and change with the existing technology and processes in hotels. Over his career, spanning across over 20 years, he consulted for international hotel groups such as Divani Hotels Collection, Library Hotels Collection, and Louis Group (LUI), helped to consolidate the second-largest Italian hotels' chain, and he advised for several travel tech start-ups.

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Insights by Simone Puorto (57)

Toward a post-human industry

Fifteen years ago, the book "The Singularity Is Near: When Humans Transcend Biology" by futurist Ray Kurzweil was published. It addressed topics such as biology, artificial intelligence, nanotechnology and transhumanism.

Will Augmented Reality Enhance The Hotel Stay Of The Future?

AR is present in different areas of our life today, even on its most trivial aspects: think about the explosion of Pokémon Go, a game with over 60M active users every month. Some hotels have ridden this "gamification" wave, transforming into "Pokétel.

Hospitality Marketplace - DAY 1 Revenue Management

On December 1 to 4, from 3:00 to 6:00 pm CET, 40 companies will meet online to inspire the world of hospitality and travel tech. Brave leaders, industry pioneers, innovators and rule-breakers to show hoteliers "the reason why" their offers, their products and their services are the best fits in the market.

How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?

Welcome to 2020. Airbnb is part of the hospitality industry already. Get over it. I hope IPO cash might help them ease Expedia and Booking's oligopolistic power. I hope IPO cash might have them boost a faster global return to travel.

The Future of Hotel Technology: Property Management Systems

If you answered switching Property Management Systems, you're not alone. They're cumbersome, complex, expensive, and not always able to address current or future needs. A current wave of PMSs have cropped up to address this issue but use a wholly different approach to solving this problem to the point where it's questionable if we can even call them PMSs.
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