Simone Puorto

Founder | CEO | Futurist

Simone PuortoSimone Puorto is a former hotel General Manager, consultant, author of three best-selling books on hotel marketing, MBA lecturer, and contributor for the major blogs in the industry. He is the founder and CEO of Travel Singularity, the consulting firm whose vision is to solve the growing needs for connecting the dots between digital disruption and change with the existing technology and processes in hotels. Over his career, spanning across over 20 years, he consulted for international hotel groups such as Divani Hotels Collection, Library Hotels Collection, and Louis Group (LUI), helped to consolidate the second-largest Italian hotels' chain, and he advised for several travel tech start-ups.

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Insights by Simone Puorto (65)

COVID Draws New Attention to Rooms Cost Optimization & Profitability

Cost-optimization has always been a central notion in revenue management. That being said, the pandemic brought renewed attention to the topic. Today, more than ever, proper cost control is crucial to navigate these difficult waters and prepare for the "new normal.

Focus On Productivity: How COVID Taught Us To Do More With Less Resources…

According to the Global Travel Staffing Barometer, due to the pandemic, travel companies around the world have laid off or furloughed over half a million people, and the number of LinkedIn users in the hospitality space applying the #opentowork hashtag to their profiles grows day after day.

Is Rate Parity Obsolete?

The discussion around the pros and cons of rate parity has been around as long as the OTAs. But what was the impact of COVID on rate parity, and is this still something hoteliers should focus on in 2.

SHIFT + DEL! Do we need a massive reset?

This is one of the focal questions in hospitality: will we ever be able to become a plug-and-play industry? The short answer is no, we won't, at least not in the near future. There are several reasons for that: first of all, most hotel software are way more complicated than the ordinary apps we install on our phones daily.

Google is phasing out third-party cookies... Will it impact hotel marketing?

The central concept of cohort tracking is nothing new: we can clearly spot the similarities between Google's FLoC and Facebook's Lookalike Audience. I doubt that, for the end-user, there will be any significant difference, and even Google stated that the new system is at least 95% as effective as individual targeting.
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