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Simone Puorto

Travel Tech Journalist | Published Author | Consultant

Simone Puorto

Simone Puorto is a travel tech journalist with over 20 years of experience in the Industry. Lecturer for business schools such as ESSEC, Les Roches, ESG, Hotel Business School by Forte Village and LUISS, published author, public speaker, panel moderator, Board Member for BWG Strategy and author for PhocusWire, HOTELSMag, HotelMarketing.com, HospitalityNet, HotelOnline and many more. Former hotel General Manager, he has worked with hundreds of hotels, web agencies, startups and travel tech providers worldwide. In 2017 he founded his own travel consulting firm, named after him (Simone Puorto Consulting).

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Insights by Simone Puorto (8)

Is our industry lagging behind due to a lack of proper education?

Hospitality HR experts estimate there are 100,000 open IT and digital marketing positions in hospitality in North America alone. This labor shortage and lack of adequate investments jeopardize the introduction of the latest technology applications and best practices, curbs new implementations and stifles technology innovations in the industry.

Is Amazon the 'elephant in the (hotel) room'?

The Amazon / ClearTrip partnership is far from a revolution, but it's another tiny step Bezos' company took into the travel space. I think the time has come to address the elephant in the room: acquisitions.

What to expect with Google's new positioning in travel?

Launched earlier in May, Google Trips puts merges flights, hotels, packages, home-rentals, car rentals, ridesharing, cruises, and experiences search in one single, übermensch ecosystem, combining the Google Trips app, Google Flights, and Google Hotels under one landing page.

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