Limin Cheng

Vice President HSMAI Asia Pacific

Limin  ChengWith more than 10 years of experience and an unwavering passion for the hospitality industry, Limin started her career with the Raffles Hotels and Resorts corporate office in distribution and revenue management between 2006 to 2011. In particular, she enjoyed working on the pre-opening strategies for Raffles properties in Paris, Seychelles, Tianjin and Makkah. Thereafter, she spent almost 8 years working in the revenue management department for the iconic Marina Bay Sands – optimizing revenue for 2,561 rooms with an annual hotel revenue of SGD 500 million. In her recent position as Director of Revenue and Distribution Management, she led a team of 11 people driving the analytics, optimization and distribution strategies for this amazing property. She was most excited in being part of the strategy to pioneer function space optimization for the SGD 100 million annual revenue at the Sands Expo Convention Centre. Having been a blessed beneficiary of wonderful mentors throughout her career, she remains faithful in constantly nurturing and mentoring revenue and distribution professionals of the future. Limin is currently taking a year off from work, but still maintains her volunteer involvement with HSMAI Singapore and the HSMAI Asia Pacific Revenue Advisory board. She is also currently serving on the Alumni Board of her alma mater, the Blue Mountains Hotel School, based in Sydney, Australia.

More about Limin Cheng

Insights by Limin Cheng (3)

A Post-Crisis Top-3 Revenue Management Action Plan

I think the paradigm shift we need to take when we look at strategies post-crisis is that this isn't just any crisis that we can easily recover from - the battle against COVID-19 worldwide has triggered reactions that are similar to a war.

Has forecasting become a lost art?

Forecasting is the bread and butter of revenue management because all strategic decisions should be driven from it. Having done a variety of forecasts over the years, the most effective ones are still a day-by-day forecast which drills down to the market segments because each day of week can behave quite differently.

A revenue leaders response & best practice in a crisis

The rapid spread of the coronavirus from China and beyond has caused a rapid and sudden halt to tourism throughout Asia. Travel, as a luxury expenditure, is often one of the first things we choose to limit when a crisis hits.