Author
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Niki Van den Broeck

Head of Business Development - Get Into MoRe

Niki Van den BroeckNiki is heading Business Development at Get Into MoRe, the N°1 Business Intelligence tool for Meetings & Events. She was the company’s first hire back when the company was founded and is known for her out of the box ideas and overall enthusiasm about all things data and technology related. She’s a strong advocate for total revenue management, data-driven decision making and Meetings & Events optimisation. She’s happy to challenge the status quo when given the opportunity. Niki holds a Hotel Management degree and started her career in F&B management. She’s the unofficial ambassador of the city of Antwerp, Belgium and will not leave an opportunity untouched to talk about how this place manages to deliver New York city attitude in a small package... Did she just do it again!?
Insights by Niki Van den Broeck (7)

Benchmarking: Moving beyond traditional comp sets and year over year comparison

When thinking about comp set there are two points that come to mind. The first one being the flexible nature of a hotel's comp set. The hospitality landscape is ever evolving and with new accommodation-, workspace- and function space providers on the rise things are moving quickly.

How can hotels correctly calculate their costs per acquisition?

It's absolutely vital to take a look at the big picture and consider cost-per-acquisition when setting distribution strategies. Being professionally focused on Meetings & Events I want to stress the vital times we're in when it comes to the Meetings & Events distribution landscape.

Focus On Productivity: How COVID taught us to do more with less resources...

Every now and then I hear the expression “never waste a good crisis” which I find insensitive. We're a people's industry and many have lost their jobs having a major impact on their income and family lives.

Is Rate Parity Obsolete?

Similar to asking a chef to grill a steak “well done”, I'd argue that it's not because you can do something that you should. I recommend looking at the rate parity issue with a customer-centric perspective.

Beyond Room Revenue - Revenue Management opportunities for 2021 and beyond

One thing the pandemic proved is that revenue is revenue, regardless of its departmental, origin. Potentially, the Meetings & Events revenue stream represents about 20% – 35% of total revenue, revealing the need for active optimisation.
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