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Author

Scott Dahl

Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education

Scott Dahl

Scott Dahl is Program Director of the Master’s in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality School in Crans-Montana, Switzerland. A 30-year veteran of the hospitality industry, Scott has held corporate-level Revenue Management positions at Interstate Hotels, Sunstone Hotel Properties, Hersha Hospitality Management, and most recently Apple Leisure Group. He graduated from The University of Massachusetts with a degree in Hospitality and Tourism Management and was recognized in 2005 as one of the 25 Outstanding Minds in Hospitality Sales and Marketing by HSMAI (Hotel Sales and Marketing Association International). Scott is a member of the HSMAI – Europe Revenue Optimization Board.

Insights by Scott Dahl (11)

Revenue Management in the Current Crisis Environment

Presenters: Raul Moronto, SVP Revenue Management at Crescent Hotels & Resorts and Bob Thye, SVP Revenue Management at AMResorts and Apple Leisure Group.Moderator: Scott Dahl, Master’s Program Director at Les Roches.

Legends of Hospitality: Robert Alter

Presenter: Robert Alter, Chairman Emeritus and Founder of Sunstone Hotel Investors, Inc. Moderator: Scott Dahl, Master's Program Director, Les RochesDiscover more about the Leading Hospitality Series: https://bit.

Global Industry Trends & Economic and Financial Impact

Presenter: Steve Hood, Senior Vice President of Research at STR (the international hospitality data and analytics specialist)Moderator: Scott Dahl, Master's Program Director, Les RochesDiscover more about the Leading Hospitality Series: https://bit.

A Post-Crisis Top-3 Revenue Management Action Plan

Here are the three main action steps in revenue management in the post-crisis period: 1. Break down the silos! The post-crisis requires a completely new approach to revenue management (RM), not going back to the old ways of doing RM.

Has forecasting become a lost art?

It is very important for hotels to maintain a detailed forecast for both the short term (more frequent) and longer-term (outside 3 months). If your property has an automated system that provides demand information, it will likely only be reliable for the short term.
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