Scott Dahl

Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education

Scott Dahl

Scott Dahl is Program Director of the Master’s in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality School in Crans-Montana, Switzerland. A 30-year veteran of the hospitality industry, Scott has held corporate-level Revenue Management positions at Interstate Hotels, Sunstone Hotel Properties, Hersha Hospitality Management, and most recently Apple Leisure Group. He graduated from The University of Massachusetts with a degree in Hospitality and Tourism Management and was recognized in 2005 as one of the 25 Outstanding Minds in Hospitality Sales and Marketing by HSMAI (Hotel Sales and Marketing Association International). Scott is a member of the HSMAI – Europe Revenue Optimization Board.

Insights by Scott Dahl (38)

New Hospitality Insights, Opportunities, and Optimism

It is interesting to notice how every economic downturn generates tremendous opportunities for growth. You need only to look at the downturn following 9/11, SARS and the 2008 market crash to see how "survival of the fittest" conditions lead to immense innovation supported by technology.

HN World Panel: How to manage revenue in a pent-up demand era?

Considering the unprecedented global travel disruption and performance declines we've endured; hoteliers finally have something to look forward to. The world has spent the last 18 months dreaming about travel, but not actually going anywhere.

Creative Revenue Management: How Can Hotels Sell their Spaces in Time of Crisis?

The last time many companies were designing hotels, meeting space was looked at very differently. Times were good, but most hotel designs still included some meeting space, mostly as a hedge in the event of a downturn, allowing them turn to the MICE segments if their core transient segments stopped producing sufficient volume.

Benchmarking: Moving beyond traditional comp sets and year over year comparison

Just like “video killed the radio star”, COVID has killed several of our favorite KPIs. Most Revenue Managers would probably agree that the Comp Set and the STLY (same time last year) comparison are two of the most noteworthy.
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