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World Panel

Digital Marketing in Hospitality

60 Viewpoints 54 Experts

Digital Marketing in Hospitality

Last viewpoint added: 15 hours ago

Sustainability in Hospitality

42 Viewpoints 100 Experts

Sustainability in Hospitality

Last viewpoint added: 2 days ago

Revenue Optimization

45 Viewpoints 76 Experts

Revenue Optimization

Last viewpoint added: August 6

Luxury Hotel General Managers (GMs)

6 Viewpoints 49 Experts

Luxury Hotel General Managers (GMs)

Last viewpoint added: August 4

AI Everywhere

4 Viewpoints 29 Experts

AI Everywhere

Last viewpoint added: July 30

Living Hospitality: Talent & Culture

3 Viewpoints 19 Experts

Living Hospitality: Talent & Culture

Last viewpoint added: July 23

Information Technology

60 Viewpoints 68 Experts

Information Technology

Last viewpoint added: July 14

Hotel Ownership and Asset Management

1 Viewpoint 21 Experts

Hotel Ownership and Asset Management

Last viewpoint added: July 2

Hotel Tech Leadership

3 Viewpoints 45 Experts

Hotel Tech Leadership

Last viewpoint added: June 11

Wellness, Lifestyle and Spa

4 Viewpoints 37 Experts

Wellness, Lifestyle and Spa

Last viewpoint added: May 19

HN World Panel

Hospitality Net’s World Panel is where the smartest hospitality minds turn experience into momentum. It’s a place for people who love this industry—its pace, its complexity, its humanity—and who believe that the future of hospitality will be shaped by those willing to share what they’ve learned, challenge what’s “always been done,” and build what comes next together.

Latest Viewpoints

HN Original
World Panel

Can AI Ads Become the New Metasearch Ads?

Simone Puorto
By Simone Puorto
Expert Views (15)
Erik Muñoz
Erik Muñoz

The booking itself isn't the important part—it's the fact that it can be fully tracked from an AI conversation to a completed reservation.Right now, AI advertising generates very little volume, but every new channel starts small.Hotel metasearch followed a similar path before becoming a major source of direct bookings.AI could go even further because it helps travellers discover hotels, not just compare prices.Instead of searching, clicking and comparing multiple websites, people may eventually book through one conversation.If that happens, AI will become both a discovery tool and a booking channel.Hotels will need to make their prices, availability and hotel information easy for AI to understand.It's too early to draw conclusions from one booking, but it's an interesting sign of where hotel distribution could be heading.The real milestone isn't the ROAS—it's proving that an AI conversation can lead directly to a measurable booking.

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HN Original
World Panel

Why Double, When We Must Go Triple? Materiality and Hospitality

Willy Legrand
By Willy Legrand
Expert Views (12)
Paul MacSherry
Paul MacSherry

1. More than a great idea, an imperative but still some years away to mainstream adoption as no widespread/recognised framework exists for triple materiality, yet.2. If it can be proven to increase future asset value, possibly meet/exceed local planning requirements and to offer a more relatable and reassuring sustainability alignment message to guests' own narratives.3.

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HN Original
World Panel

Is zero rate leakage actually possible?

Simone Puorto
By Simone Puorto
Expert Views (9)
Erik Muñoz
Erik Muñoz

Hotels should continue reducing unnecessary rate leakage because it protects pricing integrity, strengthens partner relationships and improves profitability. But pursuing absolute zero leakage is increasingly unrealistic in a fragmented global distribution ecosystem.

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