Viewpoints Page 1 of 6

We’re out of the rut. Now what?

By the end of 2019, many of the thought leaders in revenue management had begun echoing a common theme, basically that the Revenue Management discipline was stuck in a rut. Industry-wide, Total Hotel Revenue Management was starting the become a joke.

Thoughts and recommendations for CYBER HITEC!

For obvious reasons, Hospitality Financial and Technology Professionals (HFTP®) announced last week that this year's HITEC will pivot to a virtual edition called "Cyber HITEC." I guess most of you have been participating and attending in a variety of online event formats over the past 3 months.

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