Living Hospitality: Talent & Culture (3)

Hospitality’s growing role as a talent pipeline for luxury retail, private healthcare, wealth management and the wider experience economy reflects not a failure to produce people, but the opposite: the industry develops highly transferable capabilities that many other sectors now actively seek.

The hospitality industry and its education arm have been fighting the battle for business credibility for many years. We “hospitality” has typically been seen as offering jobs on the way to something better, a specialty function that anyone can do.

This is proof that human connection - critical to a guest experience in a hotel or resort - is everlasting. Neither AI nor Covid 19 can take down the power of the "emotional human touch" of welcoming people into our establishments.

As the technologist in the room looking through the lens of the melding of industry workforce and the application of technology, I find this development curious for a number of reasons:AI Singling Out: It's interesting to see the specific technology of AI singled out.

The recent court ruling highlights an important principle: AI adoption should not be a labor replacement solution. The more meaningful question is how AI can help employees work smarter, more efficiently, and ultimately more effectively.Hospitality has always been a people-centered industry.

Hospitality has never been just about systems, processes or efficiency. It has always been about people. The ruling highlights an important point: AI may change how we work, but it should not change what hospitality stands for.As an industry, we should not see AI only as a way to reduce labour costs.

We as an industry need to focus on careers and not only jobs. What we have found is that a solid education in hospitality including an internship can prepare people for any service sector career opportunity, hospitality and tourism, retail, healthcare etc.

Hospitality’s talent crisis is not about supply; it is about signalling. For too long, the sector, still dominated by fragmented, family-run SMEs, has relied on informal narratives and outdated assumptions about “passion” and “hard work,” rather than articulating a compelling, modern value proposition.

The perception issue is compelling. Perception matters, especially among Gen Z, but it is often shaped by lived experiences, labor market signals, and what students observe through internships, part-time jobs, and social narratives.Based on my experience working with students, many are not aware of the variety of career opportunities in hospitality.