Author
Author

Steven Rubin

Director of Hotel Asset Management at MetLife Investment Management

Steven Rubin

My experience in online travel and hospitality revenue management has taken me from creating a Regional Online Marketing Position for Kimpton Hotels (which resulted in generating multi-million's of dollars annually), to introducing eMarketing and CRM Partner at YOTEL (which drove direct business through proactive direct marketing and an improved electronic communication), to developing and launching a new global online travel business for Travelzoo.

As a strategist and consultant, and through revenue management, I help hoteliers create formalized programs for selling and servicing their customers within a specific channel, impacting their business and maintaining brand consistency across all channel segments. Finding that perfect balance between customization and brand consistency is how I create successful channel management.

Insights by Steven Rubin (1)

Is Expedia's recovery program a genuine help for Hoteliers?

In my view, this new Expedia program is designed as a very clever additional entanglement of hoteliers to Expedia. It is just an additional length of rope that ties hotels closer to Expedia and increases their dependency on this OTA.
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